Hulu is following Netflix's lead again, and has announced that they will begin creating their own original content. You might remember that Netflix outbid all the major television networks for the rights to House of Cards, which will star Kevin Spacey and represent the company's first foray into content creation. And now Hulu has made a similar move into content creation by hiring documentary filmmaker Morgan Spurlock to create an original series called "A Day in the Life."
Hulu Original Content - A Day In The Life
"A Day in the Life," not to be confused with the 'YouTube movie,' Life in a Day, is a six part documentary series chronicling 24-hour periods in the lives of "fascinating people."
And unlike Netflix's original series, which is still a long way off from airing, A Day in the Life will begin airing in two weeks--August 17th, in fact. It seems that the partnership with Spurlock and the series have been in place for a while, with Hulu only just now deciding to make the announcement.
So in a couple weeks, you'll be able to watch Hulu's first original programming, while the world still has to wait quite a while for Netflix's House of Cards.
Spurlock is the award-winning director of Supersize Me--a documentary during which the filmmaker ate only McDonalds. He's also the creator of 30 Days, a television documentary series that showcased individuals (often including Spurlock himself) immersing themselves in a particular lifestyle for a thirty-day period.
Netflix Vs. Hulu
Of course, this is a far smaller first step into content creation than the one Netflix is taking. Hulu is releasing a six-part documentary series. Those are typically cheaper to film than scripted shows, and the run will be shorter as well.
House of Cards, on the other hand, cost Netflix $100 Million just for the rights. It's a large-scale scripted series with hugely popular (and expensive) actors. Plus, they committed to 2 seasons and 25 episodes.
So if 'content creation' is a body of water, Hulu is dipping their toe in. Netflix is coming in on a tire swing for a cannonball.
But still... it's encouraging to see the two big streaming-content services both jumping into the production side of things.