Hulu Finds Viewers Will Watch Ads When They Have a Choice (TVWeek)
When given the choice of ad to watch before an online program, a whopping 88% of Hulu viewers are opting to view a two-minute advertisement in exchange for no ads during the rest of the show. That’s in lieu of watching the normal Hulu commercial load of about four 30-second ads in a 22-minute program, according to data from Hulu shared with TelevisionWeek .
