Hulu Moves Up In Rankings To 6th Most Visited Online Video Destination

comScore, a leader in measuring the digital world, today released October 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed 13.5 billion online videos during the month, representing an increase of 45 percent versus year ago.

Hulu Moves Up to #6 in Rankings
In October, Google Sites once again ranked as the top U.S. video property with nearly 5.4 billion videos viewed (representing a 40 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property.  Fox Interactive Media ranked second with 520 million videos (3.8 percent), followed by Yahoo! Sites with 363 million (2.7 percent), and Viacom Digital with 305 million (2.3 percent). Hulu, a joint venture of NBC and Fox featuring full-length broadcast TV programs, ranked sixth with 235 million videos viewed (1.7 percent).
    Top U.S. Online Video Properties* by Videos Viewed    October 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix

    Property                                        Videos       Share (%) of
                                                     (000)           Videos
    Total Internet                                13,536,595          100.0
    Google Sites                                   5,373,783           39.7
    Fox Interactive Media                            519,926            3.8
    Yahoo! Sites                                     363,426            2.7
    Viacom Digital                                   305,258            2.3
    Microsoft Sites                                  286,464            2.1
    Hulu                                             235,096            1.7
    Turner Network                                   228,024            1.7
    Disney Online                                    126,611            0.9
    AOL LLC                                          122,580            0.9
    ESPN                                             104,724            0.8

    * Rankings based on video content sites; excludes video server networks.
      Online video includes both streaming and progressive download video.
Google Sites Draws 100 Million Video Viewers in October
More than 147 million U.S. Internet users watched an average of 92 videos per viewer in October. Google Sites attracted a record 100 million online video viewers, or more than two out of every three Internet users who watched video during the month. Fox Interactive ranked second with 60.8 million viewers, followed by Yahoo! Sites (45.2 million) and Microsoft Sites (30.7 million).
    Top U.S. Online Video Properties* by Unique Viewers    October 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix

    Property                                    Unique Viewers  Average Videos
                                                     (000)         per Viewer
    Total Internet                                   147,283           91.9
    Google Sites                                     100,475           53.5
    Fox Interactive Media                             60,791            8.6
    Yahoo! Sites                                      45,187            8.0
    Microsoft Sites                                   30,696            9.3
    Viacom Digital                                    25,658           11.9
    HULU.COM                                          23,993            9.8
    AOL LLC                                           22,743            5.4
    Turner Network                                    20,858           10.9
    Disney Online                                     13,757            9.2
    CBS Corporation                                   13,639            4.7

    * Rankings based on video content sites; excludes video server networks.
      Online video includes both streaming and progressive download video.

Other notable findings from October 2008 include:

  • 77 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 274 minutes of video.
  • More than 80 percent of the 18-34 year olds watched online video, higher than any other age segment. The average 18-34 year old online video viewer watched 4.8 hours of video during the month, also ranking above all other age segments.
  • 99.5 million viewers watched 5.3 billion videos on YouTube.com (53.2 videos per viewer).
  • 51.2 million viewers watched 520 million videos on MySpace.com (8.0 videos per viewer).
  • The duration of the average online video was 3.0 minutes.
  • The duration of the average online video viewed at Hulu was 11.6 minutes, higher than any other video property in the top ten.
About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼

Comments are closed.