Video Production Tip: How To Use A Gray Card for Great Video Exposure

I've often made the assertion that quality video production is important for successful online video marketing.  Sure, some viral videos aren't the most professional when it comes to the video production aspects, but, if you plan to produce your own videos for marketing your business, why not shoot for the best. Several months ago, I stumbled upon a video professional and internet marketer who has devoted the last several years to showing others how to produce quality videos - via online video.  In his own words,

"It's not the 'black art' that people sometimes pretend it is. Developing skills with video is as easy as learning the principles and then practicing them."

Video Production Tip: How To Use A Gray Card for Great Video Exposure Israel Hyman 200x200 His name is Israel Hyman (Izzy) and he runs a valuable membership website at IzzyVideo. Israel was kind enough to partner with us at ReelSEO in order to share with you readers some of his popular video training episodes. Below is a great video about how to get proper video exposure using an 18% gray card. Rather than go on and on about how cool Izzy is, why good exposure is important and how to use a gray card - I'll let you sit back and watch Izzy.

Ok, I said I wouldn't go on and on about how cool Izzy is.  I lied.  Here is what I'll say.  My dad, Rick Robertson (hi Dad) was a professional cinematographer his entire life and knows a thing or two about professional video production.  He worked on many well-known movies (Spinal Tap -great one), TV shows, documentaries and music videos.  Last week, my dad and I sat together and spent about 2 hours watching Izzy's tutorials.  My dad said,

"See, this guy is good.  He knows what he is talking about.  You should reach out to him.  I bet your readers could really benefit from this stuff."

And so I did... Stay tuned for more videos from Izzy on ReelSEO each month and please visit IzzyVideo.

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Oh yeah, if you want to get one of those cool collapsable 18% grey cards, they have them at Here.  I picked one up myself.

Thanks Izzy ;-)

  • Kurt

    Good information IZZY,

    Keep up the good work...

  • Ted Banucci

    Izzy is a good tutor, been watching him for a while just to refresh basic concepts now and then. Let me also point out that there is a great app for iPhone users out there called "Gray Card" which also contains white balance cards in it, such as warming cards and cooling cards.

    • Mark Robertson

      Cool, good to know Ted. Thanks for sharing that... Im gonna download that iphone app now..

  • DW

    Do you know what size card Izzy uses in the video?

    • Mark Robertson

      Yup, it is the 12" one. Here is a link to it on Amazon -

  • Gordon Gates

    Israel is awesome. I am a paid member to his site, and his video tips are invaluable. I am glad you discovered Izzy, because he has important information for anyone who wants to do online video but needs some guidance.

    • Mark Robertson

      Thanks... Im stoked I found him as well. I signed up as a member and have watch almost all of his videos.. Best training ever for me.

  • Grant Crowell

    When Izzy's over-exposed, he looks like one of those creatures from the movie, "The Descent." ;)