This week we look at the recent news of the online video world and highlight a lot of statistics that have come up regarding online video usage, views, and consumptions. These statistics show that, if you're thinking about getting into online video, now is the time to do so before it completely takes off without you.
We also looked at a great service for turning your YouTube channel into a complete video website, all for free, using VidCaster.
How To Make A Video Website & Other Stories
QUESTION: Why do Android users dominate online video views?
- ARE YOU IN THE ONLINE VIDEO 15%?
- JUNGROUP.COM INFOGRAPHIC
- HALF OF ALL MOBILE VIDEO VIEWS ARE ON ANDROID PHONES
- GAMING CONSOLES THE MAIN SOURCE FOR ONLINE TV VIEWING
- TURN YOUR YOUTUBE CHANNEL INTO A WEBSITE WITH VIDCASTER
- ADOBE ABANDONS FLASH FOR MOBILE DEVICES
- YOUTUBE AND DISNEY PARTNER TO CREATE ORIGINAL CONTENT
- AFTER EFFECTS TUTORIAL; EASY INK REVEALS
- PREVIEW ALL OF TODAY'S STORIES
The Reel Web is a weekly show that highlights the news from the online video world every Monday here on YouTube and at reelseo.com.
View The Full Video Transcript:
This week on the Reel Web, I want to review with you guys a whole bunch of different statistics that came out last week about online video. Also, I want to show you how to turn your YouTube channel into a website and there's a really cool after effects tutorial for you guys who want to do an ink reveal without having to buy a whole bunch of like, different assets and things. That's all coming up this week on the Reel Web.
Hey guys, my name is Tim Schmoyer and welcome to another week of the Reel Web. Every week we just highlight some of the stuff that happened in the online video world the week before and this week we're going to start with some stuff that came out on willvideoforfood.com, Kevin Nalty's blog. Kevin points out some research from TV Guide that indicates that 15% of the respondents said that they will watch more than six hours of online video per week.
What's cool about that is that the year before last year, that number was only at 4% of people said they watch about six hours of online video a week. That number is growing very rapidly. To me, that indicates that if you have any thoughts or ideas at all about getting into online video, now is the time to do it. Get in on the bottom floor before the elevator takes off and I don't know, that's the first analogy that came to my head.
But other statistics that popped up on the web are saying the exact same thing, an infographic by jungroup.com came out and some highlights for me are, people who watch a humorous video are more than three times as likely to check out a brand's Facebook page after viewing than those who just watch other types of video content.
A lot of people think that you need some big celebrities or something in your videos to really make them take off online but it turns out research says that's not true either. Celebrities don't guarantee engagement, in fact, celebrity videos drive 12% fewer visits to brand's Facebook pages than non-celebrity videos.
A lot of people are saying long form content on the internet doesn't really work that well, keep your videos short. But there is a point where if you get them too short, they'll have the reverse effect as well. It turns out that videos that are longer than one minute account for 49% of all social views on the internet. So keep your videos short, yes, but don't go too short.
This infographic also says a lot about the differences between gender and video online consumption but what I found most interesting is that ages 12-17, their viewing habits online increased by 48% just in 2011. Some other interesting information on that infographic, I linked to it below so you can check out the whole thing.
Another report came out last week from tumongol and brightcove that shows 49% of all mobile video views are coming from Android devices. iPhone and iPad users are just getting smoked in the dust on their online video consumption and iPod users are barely watching online video at all. What I'm curious to know is why, like why are Android users dominating online video consumption, where iPhone, iPad and iPod users are kind of lagging behind.
I wonder if it has something to do with Flash being enabled on Android devices and the iOS kind of being limiting to HTML 5, I don't know. What do you guys think? Comment below and let me know why you think Android users are so far ahead.
The Strategy Analytics came out last week with a survey that says 12% of all online video views are coming from gaming consoles. Turns out people don't want to just watch on their computer, they want to watch it on a big screen. And I saw that and I said no duh, like, everyone who has a gaming console is already hooked up to their TV so if they're going to watch online video, that just makes sense, the easiest place to watch it.
But the articles coming out about the study are like, gasp, 15 million people are watching through their gaming consoles. It's like oh man, where have you guys been? Netflix and Hulu have been on gaming consoles for a long time, why does that come as a surprise? I watch Hulu through my Xbox, I don't really watch it on the web at all because my TV and my couch are so much more comfortable and enjoyable for me to consume it on.
However, I do primarily watch YouTube on a computer because YouTube's different for me. YouTube is about engagement. I watch a lot of people I know personally, I like to comment and get their comments back, I like to interact, I like to favorite, thumbs up and do all the interactive stuff. Maybe discover a new video, click subscribe.
You know, that kind of stuff I can't yet do, in fact, YouTube's not even on a gaming console at all yet. I think it's coming to Xbox here pretty soon which should be awesome. But hopefully if it does, it'll still include the interactive features that have really made YouTUbe what it is. And I hope it doesn't just turn into like a leaning back, consuming thing as it might be heading in that direction.
Vidcaster.com has been around for awhile, they've been helping people turn their online videos into like, video websites and stuff, it's been a really cool service. But lately they just released a new plan, this plan is completely free, all it does is take all your YouTube videos and neatly organize and categorize them and turn them into this beautiful website. I did it with one of my channels and I was really, honestly, I was impressed.
I was thinking it was going to be a lot more hassle than it was but really, it was super easy and it looks great. It's completely free but for 20 bucks you can use your own domain with your video website. Someone like me who creates videos for several different channels and I try to maintain a video website for each of them, it just gets to be a lot of hassle, copy and paste and make code all the time. This automatically updates the website for me, I upload a video to YouTube, it automatically shows up on my Vidcaster website.
There was a couple of other big things in the news that I don't really feel like I want to get into because really I don't care about it that much but apparently like everyone and their mom seems like it's important to talk about Adobe dropping Flash support for mobile devices. I guess that's just going to be done with and they're going to go and start investing in HTML 5. Steve Jobs, congratulations, you won that one.
And YouTube and Disney are wasting no time getting their Disney channel off the ground. Looks like Disney will be producing content exclusively for YouTube, that's really exciting, it adds a lot of validity of YouTube and also really help out Disney's website in some ways, the article to that is below if you want to find out more.
And finally, for you after effects users, if you're looking for a way to make a really slick looking ink reveal without having to buy a lot of expensive assets, there's a tutorial link below, you can go check it out. It shows you how to do it, it's super easy too, so if that's something you're interested in, I highly recommend it.
That's it for this week's look at the Reel Web, I will see you guys on Wednesday for a creator's tip video when I show you guys how to use different tools that are available to you online to help you determine what kind of keywords to use for your videos, titles and how to formulate them and all sorts of other implications, that's going to be really good stuff.
Of course if you're not subscribed to us already, click that button above this video on YouTube or you can click right there as well. And we'd love to have you guys join us and I will see you guys on Wednesday then next Monday for another look at the Reel Web. Bye.