How To Get Discovered Through Video Search (Search Engine Land)

Mark R Robertson   |   November 6, 2008   |  

You may have heard the story about how the band Journey found a replacement for their lead singer on YouTube. Videos of Arnel Pineda performing Journey covers in the Philippines were uploaded to YouTube by Pineda’s friend in February of 2007. These videos caught the eye of Journey guitarist Neil Schon, who happened to be in the market for a new lead singer. Schon contacted the person who uploaded the videos and was able to obtain Pineda’s contact info. A few months later, Pineda was touring the world as Journey’s new front man.

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Posted: in Video Industry News
About the Author - Mark R Robertson
Mark Robertson is the Founder and Creator of ReelSEO.com. Mark has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM), Local Search, Video Marketing, and Search Engine Optimization (SEO). You can follow Mark on Twitter @markrrobertson

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  • Was not impressed with that article to be honest. I read a far better case study some where, will try and grab the link for you
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