Yet another report on the connectedness of our TVs has been released and shows that some one in five US households have a connected TV be it solo or through a game console. In fact, game consoles lead the charge, but that’s sort of a recent development.
In terms of game consoles, it’s never been a great browsing experience. It wasn’t until they moved to a more app-based mentality that it became a reality. Now 21% of US households have connected TVs with the game console being in 80% of them or 16.8% of US households (time to start dealing with the devils that are Sony and Microsoft). A slim 27% of those households (5.67% overall) have Internet TVs (like TechnoDad’s new Samsung that you can talk to – Happy Birthday TechnoDad!), 24% have connected Blu-Rays and just 13% are using some sort of set-top box like a Boxee, Roku or Google TV (doesn’t bode well for another Apple TV box does it?).
The problem, according to ABI Research who put the findings out, is that a large number of consumers have never connected these devices to a network. That can probably be likened to the old flashing 12:00 on the VCR. Its not all that important and is a bit difficult for some consumers, so they just let it blink.
“As CE manufacturers increase the value proposition by adding new services and features to these connected devices, the connect rate will certainly climb. This in turn will lead to an increased amount of time spent on these devices, but currently ABI Research does not anticipate a significant shift away from traditional pay-TV services, although it is possible these devices will contribute to limiting pay-TV’s growth potential,” says senior analyst Michael Inouye.
The trend shows that there is going to be continued expansion in this area and, like the VCRs of old, some consumers will have children that come in and set the time, or in this case, connect the device and introduce the owners to a whole new world of Internet-delivered content. That’s why you, as an online content creator, marketer or advertiser, need to be trying to get your content packaged up into an app for easy access or buying ad placements on services who’ve already got an app to reach these consumers.