Hollywood's Ultraviolet Picks Up First Major Distributor: Amazon

Hollywoods Ultraviolet Picks Up First Major Distributor: Amazon

I would consider myself to be cautiously optimistic about Ultraviolet--Hollywood's big gamble on digital movies. The service would provide a digital locker that consumers can "fill" with movie purchases, while the films themselves live in the cloud. I'm optimistic because I'm ready for digital media, and I'm tired of stacks of DVDs. But I'm enormously concerned about the whole cloud aspect.

Ultraviolet will not be a service where you download a root video file to your computer with which you can do anything you want. It'll be a digital copy of a movie you can access whenever you want, from pretty much any device... but you won't own the file.

Which makes me nervous about the longevity of Ultraviolet. What if I sink a bunch of money in Ultraviolet movies, and in five years Hollywood finds a new shiny toy they can make more money with and shuts it down? I suppose that's the risk you take with any new medium--just ask owners of HD DVD hardware or movies.

Amazon Steps Up For Ultraviolet

Until now, Ultraviolet titles were mostly only available as part of a bundle in a retail store--typically packaged with a Blu-Ray disc--or directly from the Ultraviolet store. You could also find them at Wal-Mart and Barnes & Noble. But now they have the single largest online distribution source around, one that should yield a ton of new customers: Amazon.

The online shopping giant has a huge customer base, a healthy digital content service, and some very popular tablet/e-reader/mobile type devices... all good reasons for Hollywood to join up with them. And Amazon gets some premium content they can start marketing to their Kindle Fire owners--I believe Christophor Rick talked about the potential of the Kindle Fire to have a big impact on video.

Now, maybe if I'm on the fence about which tablet-type device I want... maybe this pushes me over the edge toward the Fire?

It's been a while since I've purchased a DVD... I guess I was too eager and started holding out for digital films a bit too soon. But now they're here, with almost all of Hollywood involved. And the public has shown a willingness--if not flat out desire--to purchase and watch digital copies of film and television favorites. Amazon coming on board as a distributor is a great sign for Ultraviolet's chances, at least in the near future.

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About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • Chuck Lovelace

    Actually you do have the choice to download the file to you system if you choose. It is your to keep and view as you wish without teathered internet.