Given the current growth of video advertising, adding HD support is a likely progression for a successful online video advertising network to make. The recent move towards adding support for HD video content to video sharing sites and other content destinations translates into the need to make advertisements fit better into the HD content.
Brands that currently supoport HD-ready marketing content can easily turn Brightroll into a turnkey solution for HD advertising across the web.
Here is the announcement from Brightroll:
BrightRoll, Inc., the world's largest video advertising network, today announced a proprietary HD advertising unit, a first-of-its-kind ad network offering that allows branded advertisers to deliver campaigns in high-definition across BrightRoll's extensive network of premium publishers.
Despite massive retail promotions around HDTV, a dramatic rise in HD content and studies demonstrating the superior performance of HD ads, television advertisers have yet to fully realize the benefits of HD due to a lack of critical mass amongst TV owners. Indeed, the Consumer Electronics Association estimated HDTV penetration at just 33% of U.S. households as of July 2007.
BrightRoll's proprietary HD unit takes advantage of the overwhelming number of consumers with broadband connections and LCD monitors, as well as the growing number of advertisers with HD-ready creative. With BrightRoll, advertisers can now use HD content to reach more than 65% of all Internet consumers, which is significantly higher than the reach of HD ad units on television or any other medium. Additionally, BrightRoll simplifies HD campaigns for advertisers by providing access to the largest segment of pre-approved, HD-ready publishers online and eliminating rich media delivery fees which reduce the value of campaign ad spend.
BrightRoll is offering innovative advertisers the industry's broadest reach across branded, HD-ready publishers and is working with a variety of entertainment and technology advertisers and agencies to develop, experiment with and deliver compelling high touch campaigns.
"To date, video advertising has been limited in terms of video unit size and quality and advertisers have continually struggled to scale campaigns across large amounts of branded inventory,” said Mike Racic, senior vice president, Universal McCann. "BrightRoll's new full screen, HD unit offers a vehicle to reach our targeted audiences at scale, helping us to promote ad campaigns in an environment that is both powerful and brand-friendly.”
Since the company's launch in July 2006, BrightRoll has secured its place as a premier video advertising network that connects hundreds of top tier publishers and advertisers looking to deliver high-quality, compelling campaigns that are targeted, trackable and scaleable. BrightRoll's advertising network offers unmatched ad delivery and campaign management solutions across brand-safe inventory that is ideally suited to leading brand advertisers.
As high-quality advertisements begin to make their way online, BrightRoll works with advertisers and media agencies to realize the benefits of transparent, measurable and more engaging online media campaigns. BrightRoll was the first video ad network to offer full screen ads which can now be optimized for high-definition viewing and targeted to reach desirable audiences at rates lower than television.
"Our new HD advertising unit enables our advertising clients to deliver more impactful and higher quality online video campaigns to a large, targeted audience,” said Tod Sacerdoti, CEO, BrightRoll. "BrightRoll is committed to delivering online video advertising innovations and empowering our brand advertising clients to deliver, track and manage video campaigns that push the boundaries of current market offerings.”
BrightRoll executes video campaigns on hundreds of publisher sites, including more than 50% of the top 100 online media properties in the United States. The average BrightRoll video campaign reaches over 50 million unique users over a six-week period. A video advertising innovator, BrightRoll is built entirely on proprietary video ad serving, targeting and optimization technology.
Source: BUSINESS WIRE