New Guidlines and Standards for Online Video Ads

The IAB (internet advertising bureau) announced this week that they are opening up their new Digital Video Format Guidelines for users in the industry to comment on.  The guidelines and best practices are meant to address the most widely used current in-stream ad products which include including linear video ads, non-linear video ads and companion ads.  Just last month I was discussing this topic with the folks at Mixpo as the current IAB guidelines for in-banner display ads, or rich media is 45K.  Obviously with video players becoming more advanced, it is difficult to conform to these current standards. 

"Digital video has matured beyond the experimentation stage, and continues to be one of the most exciting platforms within the interactive landscape," said Randall Rothenberg, President and CEO of the IAB. "The creation of these formats and guidelines will allow digital video to continue to flourish on two levels-- creativity and marketplace efficiency."

The guidelines are meant to address:
• Simplifying digital video ad buying across multiple sites through minimum common ad specifications for video, overlay and companion ads
• Achieving more efficient operations through a common set of creative submission guidelines
• Increasing consumer understanding of ad interactions and environments through best practice recommendations for creative development and player environments.

I would encourage all of you to head over to IAB website in order to comment on the new guidelines which can be downloaded here -Digital Video Ad Format Guidelines and Best Practices.

After reviewing the guidelines, please go to the appropriate links to leave your comments:

Online Publisher & Media Company Comment Form
Brand Marketer Comment Form
Advertising Agency Comment Form
Technology Vendor Comment Form

Thanks to OVW for pointing this out.

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