New Google Universal Video Search Thumbnails Spotted = More Visibility

New Google Universal Video Search Thumbnails Spotted = More Visibility

So, this morning while in my hotel at SES Chicago, I received a tweet from a good friend, Tim Cross, that at least in the UK, Google has rolled out, or is testing, new Universal Search video thumbnails...  AND, it's good news in that they have increased the size of video thumbnails by 45%. It doesnt seem to be appearing in the US yet, at least at my location in Chicago.

So, here's what I'm currently seeing in the USA.New Google Universal Video Search Thumbnails Spotted = More Visibility

And here's a screenshot of what Tim sent me from the UK:

New Google Universal Video Search Thumbnails Spotted = More Visibility

Basically, the size of the thumbnail has increased from 80x60 to 116x87, which is an increase of 45% in size.  Kinda a big deal for those of us that are involved with Video SEO...

Did you notice as well, they changed the play button and now include the length of the video?

This is probably the shortest post I've ever written, but I wanted to make sure I let you readers know.  Ill do my best to find out more information (surely let us know if you've seen something - in the comments below) and Ill update you with a more detailed post.  In the meantime - go optimize your videos for search, I think CTR's may increase for video results.  Yipee.

UPDATE:  OK, Im finally seeing it here in Chicago at whatever data center Im hitting.  Additionally, though the image itself is 116X87 (4:3) aspect ratio, it appears that they're making the background white such that what shows is actually a 16:9 ratio image, thank God.  In fact, I wonder if this means that majority videos in the index are now 16:9 aspect ratio. Who knows but I like it.

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Posted in Video Search, Video SEO
About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
  • http://www.facebook.com/profile.php?id=728061385 Yaniv Axen

    I'm also seeing the bigger thumbnails here in NYC.

  • http://www.facebook.com/profile.php?id=1177363116 Mark Robertson

    I can't quite figure out why they stuck with 4:3 aspect ratio, unless the dimensions Tim sent over were wrong. It looked wider to me but I'm still not seeing it here so I can't tell.

    • http://www.facebook.com/profile.php?id=1177363116 Mark Robertson

      Updated :-) I thought that appeared like 16:9

    • Tim Cross

      Makes sense :)

  • http://box428.bluehost.com/suspended.page/disabled.cgi/contestsengine.com Gary of SearchEngineSolutions.co.nz

    I to am getting the larger thumbnails here in little New Zealand however they are not showing up larger on every thumbnail but most, odd.

  • http://www.facebook.com/profile.php?id=13936613 Manny Rivas

    I'm in Sydney, Aus right now. Just tested and I'm seeing the bigger thumbnails as well.

  • http://www.sundaysky.com Yaniv Axen

    Also now available in the US.
    And BTW the new thumbnail is 116X65 which is 16X9 aspect ratio.

  • http://www.facebook.com/profile.php?id=161634723868712 SundaySky

    It's 116X65 which is 16:9 ratio.
    BTW, you can also see the change on Google Video Search not just on universal search.

    • http://www.facebook.com/profile.php?id=1177363116 Mark Robertson

      Im finally seeing it - updated above. It is shown as 16:9, but the image itself is actually still 4:3, which makes sense cause then they dont have to crop anything

  • Danny De Bonis

    Just tested it here in SF and I am seeing the bigger thumbnails.

  • http://www.facebook.com/profile.php?id=1180996641 Ronnyz Apchaar

    In Holland also the big ones ;-)

    • http://www.facebook.com/profile.php?id=1177363116 Mark Robertson

      ;-) "The Big Ones"

  • http://www.facebook.com/profile.php?id=666764803 Alexander Buck

    The Google Algorithm changes all of the time, and from region to region. It can take time for changes to be seen universally in the same way. Its a great change though with increased video size. I am still very surprised that companies are not taking advantage of this opportunity. Google wants more diversity in its search results and for the information to be universally accessible.