A few weeks ago, Business Week's Catherine Holahan posted an interview with Rob Torres, the managing director for their travel division. In the interview, Rob gives some details about Google's plans for the "$90 billion global travel ad and sales market.” Torres states that Google wants to provide users with a destination where they can research travel plans, read user reviews, and see user uploaded videos and photos.
As Catherine outlines in her post, Google is trying to take back control of the "advertising" opportunities around what now is primarily user generated content posted by the general public to the leading video sharing site YouTube.com.
"The search giant plans to expand its travel offering, which currently seems to be confined to one-off videos and ads from tourism boards. In the future, the site will have marketer-sponsored pages where would-be vacationers can learn tons about a destination and see related user-generated content. Check out this link to a YouTube New Zealand channel for an idea of the kinds of videos destined for such pages."