Ever since Google launched it's Universal Search initiative, we have seen them test various formats for the display of universal search results in the search results pages (SERPS).  We have shown a you few examples in the past of some testing that Google has done with display of video results and the video thumbnail.

Today, Philipp Lenssen from Blogscoped published another example that was just discovered, this time it shows 2 video thumbnails grouped side by side in the SERPS. What we dont know from the example above, is whether or not videos from different providers (other than Youtube) are being displayed together horizontally as well.  You will also notice that just like the news results, there is a heading that displays, "Video results for "keyword query."

Apparently, the result was discovered on a Google Canada (Google.ca) search result for the simple query, "iPhone."  When I conduct the same search, I only see one video result for "iPhone." However, when doing other searches, I have noticed that many times, multiple video results are displayed.

My guess is that the horizontal format may an attempt to combat instances like this, where there are several video results on page 1, in various positions that distract a user's focus.   Maybe users are complaining about the current format for displaying universal video results.  What is clear is that using a horizontal layout would make better use of the space available and could allow for more results to be displayed.

How might this affect video search marketing?

universal search eye-trackingWe already know that the video thumbnails draw user's eyes to the video rather than to the 1st organic result.  Imagine if there was a grouping of videos on a page.

I guess the answer would depend on how many videos would be grouped together.  The above test example appears to have limited the results to 2 videos, which would stink.  Well, it is just Universal Search testing, as usual.

We'll keep our eyes out.  Please let us know if you see any additional test examples.