Google Rolls Out Video Reviews In Product Search

Google Rolls Out Video Reviews In Product SearchGoogle Product Search has always been a pretty sweet little service.  Whenever I'm in the market for a new trinket, such as a digital camera or a new set of headphones, I'll usually head over to Google Product Search.  I can find reviews, the best prices, and now I can even see video reviews.

Google Rolls Out Video Reviews In Product SearchGoogle has announced that they are adding video results to Product Search.  Using reviews from trusted sources such as USA Today and Wired, they're rolling these videos into the standard Product search results, much the same way they roll video results into standard web search results.

This is a fantastic idea.  It's far easier to establish trust with a consumer through video than it is through print.  And it's much harder to fake sincerity in video than in print.  That's a win/win there:  consumers get reviews from credible experts who know what they're talking about, and the product's brand gets eyeballs from viewers that are more trusting and open to the message.  This gives reviewers and journalists more incentive to even create video reviews in the first place.

Google's even going to let you submit your own product reviews if you like—though they're not promising anything in terms of publishing those reviews in the search results.  And I'm alright with them editing or censoring which video reviews I see in results.  Quite frankly, I'm not interested in what your Uncle Fred has to say about the new Kindle.  But if you offer a video review from someone at C|net or CNN, you just got yourself a viewer.

You won't see videos on every product yet, obviously, but you can likely expect to see more and more of them as the days go by.  The Google Blog suggests the Product Search results page for the Nikon D90 camera as an example of what it looks like to have video reviews included in results (scroll down).

It will be interesting to see where this leads.  People love video.  I think we can probably safely assume that video results in Google Product Search will quickly become one of the more popular types of results they serve.  I won't be the least bit surprised if a year from now we're seeing data suggesting video reviews on Product Search dramatically increase conversions.  Nor would I be surprised to see a future where these video results are actually the first results listed in for Product Searches.

For now… happy shopping.

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About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • http://viralorchard.com Jeremy Scott

    Yeah, they play favorites when it benefits them (and by "favorites" I mean "the companies they own). But I'm sure the long term goal is to include video from more and more sources. Or… at least I'd be really surprised it that's not the long term goal.

  • http://www.reelseo.com/about/mark/ Mark Robertson

    You should say "Scroll way way way down" ;-) I would prefer that the video reviews were above the text reviews but that is just me. Also, what is up with the weird 843X350 video player size…? And my last complaint/observation – These definitely appear to only be YouTube videos and they arent leveraging videos from other sources, even ones that appear within Google Video Search… Oh well, I guess they need to make money with YouTube so I understand. That also makes it much easier to implement Im sure. I just hope that one day they start leveraging content from around the web, not just YouTube, I mean, they are Google, right? I thought that Google was about indexing and providing data from as many sources across the web as possible….

  • http://www.reelseo.com/author/grantastic/ Grant Crowell

    Now what we need is video customer reviews in businesses local listings? Google's Local Business Center already allows businesses to add up to 5 videos per listing. Check out this example… which is right on the company's own local listing in Google Maps (produced by myself).[youtube md_07bN_O2A&feature=player_profilepage#t=38 http://www.youtube.com/watch?v=md_07bN_O2A&fe... youtube]

  • http://www.reelseo.com/author/grantastic/ Grant Crowell

    "Quite frankly, I’m not interested in what your Uncle Fred has to say about the new Kindle. But if you offer a video review from someone at C|net or CNN, you just got yourself a viewer."

    Actually, you wouldn't care from a video review from Uncle Fred if you can't relate to your uncle and he's not a photographer. But for most product reviews, people do want to hear from the crowd, if its people they can identify and relate to. Sometimes expert reviews treat the product like an expert, and don't really give enough consideration to how the average user would actually use it. That's why reviews from your peers are great, if you're an average user, that is. But if you're a professional, then of course you want professional reviews. (But you can have both with people posting reviews who are fellow professionals, so get the best of both worlds if you can — user submitted and professional site networks.)

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