now lets anyone reach television viewers, provided they are watching that television online. The new program allows you to place video ads during the commercial breaks of the show.
It works in the same way as Google TV Ads: advertisers can target specific programs and select their cost-per-thousand (CPM) bid. Based on their targets, budget and bid, ads are inserted in the same program breaks that were designed for advertising when the programs first aired. Ads may also be shown pre-roll and post-roll, if you as a content publisher are interested in that.
Today, YouTube launched a new destination for full-length shows and movies, and advertisers will be able to use Google TV Ads Online to reach the millions of people who come to YouTube to watch this content. That's not only good for advertisers, but content partners who are looking to generate revenue from their videos online. Ads will also be shown on other websites that carry full-length video programs.
Google TV Ads Online is still in beta and available to advertisers by invitation only.