Video Is A Huge Part Of The Google Plus Social Network

Video Is A Huge Part Of The Google Plus Social Network

I somehow landed on the Google Plus social network page when the sign-up process was open, and managed to get set up. Sadly, registration has been closed again already, and the sending of invites has been temporarily disabled. I've played around with it a bit today and this evening, and one thing's pretty clear: video is a big part of Google's social strategy.

Hands On With Google Plus

Right now, there are five main "apps" or "widgets" you can use in Google Plus. All five are highlighted by Google's own promotional page for Plus. They are as follows:

Circles

Circles is a simple idea, but it's also brilliant. Allow users to place their contacts into one or more "circles," such as Friends, Family, Co-workers, etc. Then, when posting to your "Stream" (Google Plus's version of the Facebook Wall), you can choose which Circles will see the update. You can choose to allow only one Circle's contacts to see the post, or add multiple Circles to the list. You can even set a Stream update to "public."

Hangouts

Hangouts is where you will most see how important video is to Google's social plans. And it is very important. Hangouts is essentially a way to create your own custom video chat rooms. You can let one friend know you've started a Hangout, or tell entire Circles about it. Anybody who wants to can then come join your Hangout.

Bottom line: multiple people on video chat all in one room. Outstanding. It's like Chatroulette… only with actual useful functions (because chatting with friends spontaneously is far more engaging over the long haul than chatting with strangers spontaneously).

If you want to see it in action, here's a video recording made yesterday of a Google Plus Hangouts group video chat involving some of the guys from Boing Boing and Etsy:

Instant Upload

Instant Upload is another place Google Plus shows off its love of video. Instant Upload, once you've added the Google Plus app to your mobile device, will basically take every photo and video you record with your phone and upload it automatically to a sort of Google Plus holding bay. Then, you can decide whether or not to share it with your friends and Circles.

So basically it eliminates a step in the photo and video sharing process, letting users skip the manual upload altogether. Nice.

Sparks

Sparks appears to be a kind of Pandora for web content. You tell Sparks what you're interested in, and it will periodically find and send you content it thinks you'll like. It's a cool enough idea, I suppose, but it all depends on how well it works.

Huddles

The Huddles feature isn't exactly revolutionary. It's basically a group texting app. Built around your Google Plus Circles, Huddles is a way to let multiple people (chosen by you) in on a text message conversation. There are already mobile apps that do this sort of thing, but there's no reason Google's version can't do the job just as well, or maybe even improve on it.

General Thoughts About Google Plus

Whatever the fun and sensational headlines tell you, this won't be a Facebook killer… at least not for a long time. The biggest problem with the service is that it's brand new. None of my friends are on it yet. So unless I make everything public, there's not a lot for me to say or do.

However, if all my Facebook friends were on Plus, I think there's definitely a lot to like. the interface, while very reminiscent of Facebook, is a little cleaner. There are new features that Facebook doesn't have–Circles, in particular. And I'm very curious to check out Hangouts and try some group video chatting with friends and family.

It appears as though there's a nice level of privacy control with Google Plus as well, which is an area where Facebook has taken some PR hits in the last year or two.

If you'd like to hear Google's take on Plus, check out this video (they're videos are always pretty great):

You can also check out a great interactive demo of Google Plus here.

Predictions For The Near Future Of Google Plus

I think it's pretty obvious that two big things are going to happen, and probably soon:

1. Google Plus will become a big part of the search experience. In fact, in the sign-up process, there's a section about making your information searchable to friends or to the public. So members who search Google will signed into their Google or Google Plus account will likely start seeing Stream updates from people they're connected to in the results.

Also, do you think all the little design changes to Google search are just coincidentally timed with the release of Google Plus? Or is it possible it's all related?

2. Google Plus will become somehow baked into future versions of Chrome. This makes too much sense. Rockmelt has already shown that there's a market for a social-enhanced browsing experience (theirs is based around Facebook). And with Chrome already grabbing up quick market share in the browser wars, there's a natural way to tie the two services together.

I don't have any idea what that might look like, but it stands to reason we'll see Plus-based additions and upgrades to the Chrome browser in future releases.

What Do You Think?

It's hard of me to listen to arguments that Facebook will never face true competition. There's nowhere near enough data to support that conclusion. There have been previous social networking kings, just as there were search kings before Google came along.

Some day, someone will come along with a social network service that begins to compete with Facebook for users' attention. It may not be Google Plus or Diaspora, but it will almost certainly happen at some point. And buzz is quite high on Google Plus, with far more people looking for invites than there are available.

I can say this: After Buzz, +1, Wave, and others… Google Plus is the company's strongest social-related offering to date. And it's more than just a Facebook clone, offering some new concepts, ideas, and features. All the bells and whistles in the world won't make a difference, though, if the users don't show up.

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Posted in Social Video
About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • nisamudheen pa

    NICE

  • http://www.facebook.com/profile.php?id=100002112635366 Kalpesh More

    Try

  • http://www.facebook.com/profile.php?id=100001980596958 Nagarajeshwar Rao Gangu

    I am exciting! when it comes…. I am intending to create my account… on googleplus…

  • http://www.facebook.com/profile.php?id=100002257616561 Sagar Pawar

    nice

  • http://www.websili.com Websili Infosys Inc (Karan)

    We are waiting…when its comes..

  • manoj kumar

    i m excited for googleplus………………………..

  • http://www.facebook.com/profile.php?id=100001828104830 Saibaba Koukuntla

    I think it is going to be very interesting.

  • http://www.facebook.com/profile.php?id=583455859 Koli Bandyopadhyay

    I am new here.

  • http://www.facebook.com/profile.php?id=100001026728086 Calsonic Cardoc

    cant wait…

  • http://www.facebook.com/profile.php?id=100001258327541 Kodavalla Rajeshchowdary

    its nice

  • http://www.facebook.com/profile.php?id=100001276729684 Raj Veer

    just bring it buddy.

    • http://www.facebook.com/profile.php?id=100002123503955 Neha Sharma

      are raj yeh cute se baby kiske hai batyo to zara hehehehehe

  • http://www.facebook.com/profile.php?id=1324647053 Devi Prasad Mishra

    when it ll come.pls make me one of d proud 1st user of this.

  • http://www.facebook.com/profile.php?id=100000136288831 Prateek Godara

    do something better then facebook……if u want to rok…

  • http://www.facebook.com/profile.php?id=100001618843031 Anil Garg

    I m exciting but actuality will be come when this will be come in picture………….

  • http://www.facebook.com/profile.php?id=673211523 Arvind Singh

    Eagerly waiting for it..Just hope that its going to be bettr than Facebook.

  • http://www.facebook.com/profile.php?id=100001982828198 Cool Raj

    great move for goooooogle!

  • manish

    i think its going to be a thing…plus this hangout thing seems intresting…rest…best of luck to google.

  • http://www.facebook.com/profile.php?id=100000924588505 Vipin Jangid

    google is best……..

  • http://www.facebook.com/profile.php?id=100000521235018 Jharendra Khadka

    I think its going to be very interesting.

  • http://www.facebook.com/profile.php?id=100000465146251 Murli Ojha

    Big Chance to facebook…Save FACEBOOK…….

  • http://www.facebook.com/profile.php?id=1072495014 Mahmoud Javidrad

    it seems fantastic,,,,!

  • http://www.facebook.com/profile.php?id=130178306994056 Ken Kleinberg-OCHomehunter

    Very Interesting!

  • http://www.facebook.com/profile.php?id=100001618274864 Deepak Sharma

    I'll definetly join this site it's awsome.

  • http://www.facebook.com/profile.php?id=100000864577632 Mofazzel Hossain

    best of luck.

  • http://onlineeducationpro.com jeremy vest

    I'm really impressed so far. I was not looking forward to playing with it but it is like the iphone version of social networking so far.

    The usability of the circles is nothing short of amazing. I could see this also affecting linkedin because you can separate business from family and friends.

    By default when posting you can share 3 types of video files: File, YouTube and Phone

  • Suvadeep Ray

    I'mso excited…

  • Jason Sansiri

    It's works.

  • Rakesh Jha

    how can I poke on that site.

  • Lucy Kleinberg

    Sweet! Does anyone here has an invite?

  • Abhishek

    When Googleplus registration is going to start and what is the website.Please help for for this.!@!

  • http://www.reelseo.com/google-plus-social-network/ Chakra ale

    dear sir, i want to create google plus account. please kindly provide me a little space on your google plus social networks.

    • dino

      sure…………..

  • dino

    This is it

  • sonam tawania

    its really a happening site get going google best of luck

  • http://www.videoleadsonline.com VideoLeadsOnline

    Do you think that the Google+ feature called "Instant Upload" will allow a Video that has been auto-uploaded from an Android phone to get "transferred" or "re-posted" somehow to YouTube (aka GooTube)?

    Or will you need to upload again to YouTube from the phone if you want the video to end up on YouTube?

  • http://www.facebook.com Raman Shrestha

    i want to be member of googleplus

  • Google Social

    Google+ definitely got it right when it comes to social networks. It definitely tops Facebook.

  • atul

    i like the feature of the video chat of the g+.
    it is defenetily better then the facebook..

    see more feature of the G+ video chat ..on

    http://etechlearning.blogspot.com/

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