Well, they said they were working on it, and now it's finally here. Google Plus for businesses and brands is now a reality with the introduction of Google Plus Pages. Pages is basically the Google Plus version of Facebook Fan Pages, and gives businesses a chance to claim a profile on the social network so they can interact with and engage their customers and fans.

Google Plus For Businesses & Brands

Google Plus Pages allows every business big or small--from the mom and pop shops to the global brands--the chance to maintain a profile on Google Plus and use the service to communicate and interact with consumers.

Here's a video they made showing it off:

Google Plus Pages Will Continue The Service's Growth

This is going to cause another gigantic swell in new member sign-ups for Google Plus... I mean, gigantic. The most recent numbers I've seen put the service at over 40 million users. Something like the introduction of Pages could see that number go up dramatically, maybe by as much as 50% or more. In fact, if there's one dominant thought I keep hearing about Google Plus over the last two months, it's "when are they going to open it up for businesses?"

Answer: today.  Want to sign up? Go here.

Oh, and you can see Google Plus for businesses in action with The Muppets page:

Introducing Google Plus Pages, Google Plus For Businesses & Brands muppets 606x548

And on that Muppets page, you can also join Kermit & Ms. Piggy for a live Hangout today at 4:30PM PT.

What Does It All Mean?

Intriguing possibilities abound, and I have several questions I'll be looking for answers to:

  • How will small businesses and huge brands make use of things like Hangouts?
  • How about a business that creates custom Circles for premium customer groups, allowing them to see special updates or offers?
  • Which businesses will stand out as innovative users of Google Plus, offering updates and content that might make individuals "follow" them on Plus like they would on Twitter?
  • What new features and tools might we see in Google Plus soon as a direct result of businesses getting involved?
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Google Plus Direct Connect

Google is also releasing a new way to search for business profiles from Google Plus on the main Google search page, and it's called Direct Connect. Just put a "+" and then the business name you want to find a Plus page for, and if it exists... Google will take you right to it.

Here's a video they made about the new Direct Connect function:

  • http://www.facebook.com/profile.php?id=1106852884 Alex Y-Teresa Castillo


  • http://www.facebook.com/profile.php?id=757621179 Laura Rubinstein

    Do you know if you create a google+ page for a business and the business gets sold, if the page can be "transferred" to the new owner?

  • Rockey Nicohls

    The launch of Google+ has been one of the most talked-about social media events of the year. Here's how it can help your local business http://www.jvzoo.com/c/748/105.

  • http://www.facebook.com/profile.php?id=100000117485799 Zac Ferarer

    Nice posts and very useful for me :) check out this.

  • http://www.facebook.com/profile.php?id=1425262473 Pam Brossman

    I have 3 business pages but none of them showed up when I used the "+" sign do you have to choose a certain category in the set-up of your page for it to show up eg companies instead of products? You may want to make that clear in your tutorial because I cannot figure out why my pages do not show up unless it is category specific.

  • Ed Steenman

    thank you great information.

  • Amberly Rundell

    I'm loving Google Plus for businesses so far, but it really needs a feature to add admins like Facebook pages. C'mon Google!

  • Arne Lubbers

    Big dis-advantage is that you can make more pages with the same company name!

  • Rebecca Howse

    I have tried to set up a business account and still being directed to the individual log in not the page that allows you to choose what type of business you are.

  • http://www.facebook.com/profile.php?id=23501551 Nathan Stephens

    Great resource article. Thank you. So far disappointed in the Google+ Pages product. Lack of 3rd Party integration and and social media management options makes it less appealing. Follow: http://gplus.to/groundswell

  • Shelly Kilford

    got mine https://plus.google.com/u/0/115975735296545853953/posts?hl=en Looking forward to seeing how this develops :)

  • http://www.facebook.com/profile.php?id=621600128 Melanie Kirkland Trudeau

    Just got our Google Plus Page up: https://plus.google.com/u/0/104614070408885992513/posts?hl=en. Seems to be working. Now we need to figure out how best to use this new tool.

  • Damon Ramsey

    Works for me as well.

  • Scott Anderson

    I am a small business... its working for me!

  • http://www.facebook.com/profile.php?id=100361750022323 Video Leads Online

    There are lots of (confusing) places to go to try to understand how to work with G+ Pages, but this one seems to be the best one IMO to start with:

    A few things I noted in my learning journey so far: 1) you have to have a personal G+ account/"profile" in order to set up a business Page (just like FB). 2) You can't add people into your Page's circles until they have added your Page to their circles first. 3) You can't go out on the web and +1 anything as a Page (business), only as the person you are (profile). 4) You can set up Multiple Pages (businesses) that are tied to your personal profile.

  • Michelle Daly-Hayes

    Interesting, when will it be available in the UK.

    • Shelly Kilford

      it is available now

  • http://www.facebook.com/profile.php?id=1117753640 Kit Cameo

    Here's a serious question: How do you access your page's albums to edit them? I don't want my default permissions to allow people to download my photos and order prints, and that is the default for all the Picasa albums. I also would like to be able to rearrange the photos in each album. I checked, and at least currently, those albums are not connected to our user albums.

  • http://www.facebook.com/profile.php?id=1504775305 Andrew Urban

    Google+ for business is still not ready. I'm guessing only high priority businesses received invites. We'll have to wait and see.

    • Jeremy Scott

      It's my understanding it's rolling out today and may not be showing up for everyone yet.

    • Sam Locke

      Jeremy Scott I can create pages now

    • http://www.facebook.com/profile.php?id=1504775305 Andrew Urban

      The feature is active today. I've already created a number of pages. :)