I complained earlier in the week about Google Plus being such a closed beta community, that it almost wasn't worth using as a social network. But now, Plus has opened for another huge wave of invitations over the last few days, rendering many of my complaints moot. I now have several friends and contacts on the service, and you might too. But if you're a business, the Google Plus experience just isn't ready for you yet, at least not according to Google.

Google Plus For Business?

If you've created a Google Plus account for your business, you might have found it a little less than the perfect match.  It's not that they're against businesses using Google Plus. Quite the opposite. They're hard at work on features and add-ons that will make the Google Plus experience a whole lot more sensible and useful where businesses are concerned. But for now, it's really only aimed at consumers.

In a post from Christian Olsten, Product Manager on the Google Plus project, the issue is addressed first with humor:

"We have been watching Google+ take shape over the last week and we've seen some really great companies get involved. But frankly we know our product as it stands is not optimally suited to their needs. In fact, it was kind of an awkward moment for us when we asked Ford for his (or was it her?) gender!"

He goes on to speak about the differences in the way we interact with businesses and other individuals. Google knows that the business experience on Plus needs to be different in many ways if companies are going to use it to connect to customers. So they are working and testing, creating a Plus that works for businesses and other "non-user entities."

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Businesses Encouraged To Wait On Google Plus

Until that is ready, they're actually discouraging you from creating a Google Plus profile for your business, going so far as to say they'll be actively shutting down any profile that isn't for a user (individual). So... no Google Plus for you... yet.

They are, however, conducting some tests. And they're even accepting businesses applications to be part of those tests--you can sign up here. Even if you don't want to be part of a testing group, those who sign up will be the first alerted when the new business version of Plus is available.

Until Google Plus Features For Business Arrive...

In the meantime, it's not like you can't use Google Plus for business purposes. For instance, I worked for a company that had every employee set up Google accounts so we could utilize Google Talk for quick and easy business communication throughout the day. Businesses with employees on Google Plus could easily find plenty of business purposes for something like Hangouts, or even using Circles to send work-related Stream updates to only those important co-workers.

If Google Plus is going to challenge Facebook, or even try, they'll eventually need to put in some features that give the millions of small and large businesses out there a reason to switch. Which means... obviously they're working on something to do just that. They're not stupid. So, if you're a business... hang tight. Google Plus is still young, and a version that adapts better to your company's social networking needs is on the way.

(photo credit)

  • http://www.facebook.com/profile.php?id=197417940304919 Chileno

    do you think this is ready now then?

  • http://www.facebook.com/profile.php?id=1844496019 Krizelle de la Cruz

    is this available now?

  • Kyle Schooler

    it will be easier for businesses to use the short URL for Google Plus - http://plus.gg

  • Todd Givens

    wonderful news. We were just discussing this at a staff meeting this morning.

  • Giti Shorish

    This is a exciting news!

  • Myra Sabir

    Hi, What's the latest on this? Any idea when? Thanks!

  • http://www.facebook.com/profile.php?id=280391574166 Art&Industry

    Looking forward to jumping in on the Google + platform...

  • Matt Hawk

    I can't wait until this becomes available. I see no reason why Google Plus can't beat out Facebook. When people spend half their days living through their phones it's sooo important. I just hope they don't force you to watch commercials like Hulu and other sites have started doing.

  • http://www.facebook.com/profile.php?id=103998623023976 Muirfield Golf

    Interested to see what they come up with.

  • Geld

    @sailor: agree with you. I think Google not only has big plans for Google Plus but apparently will also change its biggest source of revenue through adwords. Google has seen advertising methods that exist on facebook has become a new giant that could rival Google. just look at when we will activate Google Plus account there is always questions about ads that match our profile. Facebook has inspired mindset of Google

  • http://www.mycruisetravelpictures.com Sailor

    Very Interesting Article. It looks like Google has a very Big plans with Google + and I am eager to see what the out-come will be.

  • Gregor Kaczor

    It will be too late for businesses on Google+. Its crucial to be at the very start of a social web creation, otherwise you will have to spend some money to get some friends... hm...

    • http://www.facebook.com/profile.php?id=100001333438650 Mark Janz Armstrong

      I'll put my money on the Google Geeks to tweak this into a winner-

  • Jesse Kuniansky-Altman

    You have a point about Google+ being a useful tool for businesses to use for quick easy communication throughout the day, if they allowed you to use your Google Apps account to sign up. I think Google+ has great potential, but the fact that you can't sign up using your Google Apps account is ridiculous. I pay almost $1000/year to use Google Apps for my business, and it seems that Google's paying customers are always the ones that get access to new services LAST. Google Wave, a tool that I could have seen as useful for my business, would have been A LOT more useful if my employees could have actually signed up with their google apps associated email address. Ugh.

  • Chris Adams

    Interestingly, Google+ HAS to start with getting individual consumers before businesses, because what power does Google+ give businesses if Google+ doesn't first have individual consumers for those businesses to advertise to?

    My question is once Google+ has acquired enough individual consumers to show businesses value in creating Google+ profile pages, what will Google+ offer businesses for their Google+ Business profile page?

    Facebook's "Fan page" is hands down, AWESOME. Most businesses don't know this yet, but you can do SO MUCH with your business fan page on Facebook... MUCH more than you can do on your personal Facebook page! Businesses can have tabs created on their Facebook fan page that have CUSTOM GRAPHICS, and within those graphics businesses can have invaluable FEATURE RICH CONTENT. Features such as mailing list sign-up forms, embedded YouTube and Vimeo videos, embedded Soundcloud players, shopping carts, Twitter and Blog feeds, and much more.

    To learn more about how this can be done on Facebook, check out the Kgraphik™ fan page on Facebook and learn about Kgraphik's new service rolling out this week called Twitbook™. Here's the link:


    make sure and click all the tabs on the left!

    What Kgraphik™ is offering businesses, groups, organizations, artists, musicians, products, services, etc on Facebook fan pages is all done through the use of APPLICATIONS installed on Facebook profiles.....

    So will Google+ offer the ability to do the same things? Will Google+ allow businesses the ability to install all the same apps on their Google+ profile pages? I can only assume they would absolutely have to if they want to take over the social media market, making Google+ the new Facebook and Facebook the new Myspace.