Why Google Plus Events and Video are a Perfect Match

Why Google Plus Events and Video are a Perfect Match

Have you ever wanted to stick a video into an invitation for your next big event? Now you can with Google Plus Events.

Last week while Google I/O was going on, Google Plus rolled out a new component of its social network called Events. This is a fantastic addition to the platform.

Think of a Google Plus Event as an Invitation to attend something. A store opening, a party, a wedding, a product launch, an online Hangout… an Event!

When the Event is created inside Google Plus you fill in some basic info that incorporates many of Google's products in one place… Google Maps, Google Calendar, Google Places (local), and… you guessed it: YouTube.

As part of the Event visuals, you can add your own top image (called an Event Theme). These are cool enough (many of the preset choices contain tasteful subtle animations), but the Advanced Options for Events gives you the option to add your own Video (or anybody's YouTube video) via a YouTube URL link.

Why Google Plus Events and Video are a Perfect Match

Once you add in the YouTube link, the video becomes an Embedded part of the Event. When people go to 'open the Event Invitation' the video embed opens up (there is a neat 'unfolding graphic' effect added by Google Plus via the 'blue tab') and the Video is there to help people get jazzed about attending.

Why Google Plus Events and Video are a Perfect Match

Make a short, compelling video explaining why the invitee will want to attend and you've got a compelling use of video as part of the invitation. Pure marketing genius stuff! Motion, eye candy, and sound, all part of the event's invitation!

This is the perfect place to put your Video Teaser that gets people excited about the upcoming event. Keep the video short and compelling and I think you've got a winner here.

Google Plus Events allow you to invite anybody in your Google Plus circles or heck anybody you like, via email addresses, so it is not limited to only those that are currently Google Plus users!

How to Set Up Google+ Events Invitation with Video

Here's a quick video that I did to show you how to set up a Google Plus Events Hangout Invitation

I watch closely how YouTube and Google Plus integrate, and to me, this is one of the most compelling uses of video inside the entire platform to date!

What do you think?

Does this new feature make you think more about adopting Google Plus as a way to use your videos? How about offering a service to the 250 million users where you will make short compelling videos for them to use for their upcoming events? Sounds like a good idea to me!


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About the Author -
Ronnie Bincer (sometimes known as Victor the Video SEO Hound) has been poking around with video and Video SEO for more than 5 years now. Lately he is consumed with Google Plus and all it can do for you from a Marketing & Video SEO/SEO perspective, especially with Hangouts & Hangouts on Air. If you want to see what is going on with YouTube, Google Plus and Video SEO ('GooTubePlus'), add him to your G+ Circles (http://goo.gl/9bAxY) as he posts there daily or on his website: VideoLeadsOnline. FYI, Ronnie Manages the Google+ ReelSEO Business Page for us. View All Posts By -

What do you think? ▼
  • http://www.videoleadsonline.com/ videoleadsonline

    Anybody out there have questions on using G+ Events or videos in the event invitations?… Anyone?

    • http://www.reelseo.com/ reelseo

      videoleadsonline ANYONE?  ;-)  Also, could someone please G+ share this?  Not sure why that counter shows 0 as I shared it myself…  hmmm.  It's a new G+ share button so…

      • MichaelLogan

        reelseo  I G+ it.

  • MichaelLogan

    Whoa Nellie, this sparked some ideas.

    • http://www.videoleadsonline.com/ videoleadsonline

      MichaelLogan Great… get that thinking cap on and make it happen!

  • JoinRevolution

    Do you have to use YouTube or can you upload videos from other online platforms?

  • http://www.videoleadsonline.com/ videoleadsonline

    Anybody out there have questions on using G+ Events or videos in the event invitations?… Anyone?

    • http://www.reelseo.com/ reelseo

      videoleadsonline ANYONE?  ;-)  Also, could someone please G+ share this?  Not sure why that counter shows 0 as I shared it myself…  hmmm.  It's a new G+ share button so…

      • MichaelLogan

        reelseo  I G+ it.

  • MichaelLogan

    Whoa Nellie, this sparked some ideas.

    • http://www.videoleadsonline.com/ videoleadsonline

      MichaelLogan Great… get that thinking cap on and make it happen!

  • JoinRevolution

    Do you have to use YouTube or can you upload videos from other online platforms?

    • http://www.videoleadsonline.com/ videoleadsonline

      JoinRevolution YouTube only (from what we can see…) the field label/instructions say 'enter YouTube URL'.

  • Kent Ong

    Thanks for the Google+ even tutorial video. But in Malaysia not many
    people join Google+ yet, Facebook is still number one. Anyway, I am
    following your tutorial and working on Google+ now.

    • http://www.videoleadsonline.com/ videoleadsonline

      Kent Ong Similar concerns happen here in the US as well… especially if you read the tech media (since many of the articles are written by silly authors that don't 'Get G+ Yet'… but those forward looking tech media folks are starting to 'see the advantages' and bust out of the mold.Regardless, the marketing impact because of the fact this is 'made by Google' and the fact that Google 'Owns Search'… are reason enough to look into using and embracing the technology… you'll be ahead of the curve and be positioned when things break open for you in Malaysia. Thanks for your comment.

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