Google Drops New Video Services at I/O: Android Movie Rentals & YouTube Live Captions

Google Drops New Video Services at I/O: Android Movie Rentals & YouTube Live Captions

The tech-blogging community has its hands full with all the big announcements Google made at their I/O event this week. There's a new version of Android rolling out to the Motorola Xoom, there's a new cloud-based music storage system, and there are new happenings with Chrome as well. But I thought it would be good to take a moment and pull out the I/O news that directly impacts our world: the world of online video creation and marketing.

Android Movies

YouTube made their new movie rental service public earlier this week, adding 3,000 new titles from three of the major Hollywood studios. But they waited until I/O to announce another killer new service: Google Movies for Android.

Yup, that means what you think it means. You'll soon be able to rent and watch films from YouTube's rental service on your Android mobile phone or tablet device--though there will be separate apps for tablets and smartphones. Outstanding.

Just like YouTube's web-based rental service, you'll have 30 days to watch a movie after you pay to rent it, and 24 hours to finish it once you start.

It's already available for owners of the Motorola Xoom, and will roll out to other Android devices over the coming weeks.

Google Drops New Video Services at I/O: Android Movie Rentals & YouTube Live Captions

YouTube Live Captions

YouTube recently unveiled their live streaming service, currently available only to official partner channels, and now they're adding a wicked new feature: live captions.

As a bit of demonstration, this new live caption system was used on the live stream of the I/O event, and adds captions on the fly. However, there is one huge catch: you'll have to hire your own transcribers. It's not automated.

Sadly, voice-to-text technology isn't quite where it needs to be for a live-streaming caption system to be entirely automated. Human transcribers will have to carry the load--and most of them type over 100 words per minute. Thankfully, due to television, there are a number of such transcribing services out there. If a partner is willing and able to hire them for a special live broadcast, then they can now take advantage of this new Live Captions system.

Remember... captions aren't just about providing context for the hearing-impaired, though that would be a worthy enough reason on its own. The really huge benefit with captions for both YouTube and creators is indexing... the improved ability to index videos properly and deliver even more accurate search results. It's in the best interest of creators who want their content to be discoverable through search into the future to take advantage of this system.

Google Drops New Video Services at I/O: Android Movie Rentals & YouTube Live Captions

More Video News Coming From Google?

Remember, the Google I/O event is a two day event, and today is the second day. There should be a whole new wave of interesting services, updates, and products announced today. If any of it touches on video, you can bet we'll be back to fill you in. There's a complete rundown of all the I/O news---video and non-video alike---here. You can watch yesterday's keynote here:

Or, you can check out the live stream--featuring the Live Captions system--below:

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About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • Keith Shaw

    Let us know if you hear anything about an online video editing service/offering - the news about the Chromebooks today was interesting, but these aren't very useful if you can't do video editing. If Google can do something that rivals iMovie, how cool would that be?