Google Indexing JavaScript Comments From Facebook, Disqus, & More

Google Indexing JavaScript Comments From Facebook, Disqus, & More

This isn't exactly video-related in and of itself, but the news itself could have far reaching implications for anyone trying to rank video and other content on Google. Why? Because the Googlebot has evolved. Google can now crawl and index AJAX & JavaScript comments like the Facebook & Disqus comments systems used by millions of websites.

Google Indexing JavaScript Comments From Facebook & Disqus

That's right--your Facebook comments and Disqus comments are now visible to Google, and, by extension, the rest of the world (potentially). Originally noticed by Digital Inspiration, the news has since been confirmed by none other than Matt Cutts himself.

Google Indexing JavaScript Comments From Facebook, Disqus, & More

Here's a screenshot Digital Inspiration shared of a Facebook comment made by Robert Scoble:

Google Indexing JavaScript Comments From Facebook, Disqus, & More

And here's that same Scoble comment as a Google result:

Google Indexing JavaScript Comments From Facebook, Disqus, & More

While there are no clear plans from Google yet on how exactly we might see this kind of indexed data used by the search engines, I can only assume we're likely to start seeing comments from our friends rolled into keyword or topic-based search results. And heck, we may see comments from non-friends too, perhaps influential people like Robert Scoble.

It's also worth mentioning that legions of Facebook users will probably continue to be blithely unaware of this new development. But now that Facebook comments on publisher websites can be indexed, it might be time to change how we use those comments, lest we find ourselves embarrassed in the future.

Of course, as video marketers and content promoters, this development should come as very welcome news. The comments are often what helps drive social and sharing actions. At the end of the day, what do we want? We want people talking about our video, right? And now when they do... it's index-able by Google. Lots of promise and potential in a piece of news like that, if you ask me.

What do you think?

About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • http://www.facebook.com/profile.php?id=1177363116 Mark Robertson

    Well, the most interesting part of this story - not mentioned anywhere online, is what this means beyond "comments." There were methods that publishers could deploy to make FB comments indexable, but now, I suppose it's not needed. What isn't being discussed anywhere is what else they're crawling. AND - is this good news for video publishers, who, are more and more using iFrames and JS for HTML5 compatibility?

    I know that Matt Cutts confirmed that they do crawl JS, but we've known that for some time. He didn't confirm in anyway that this was specifically for crawling comments, and I imagine there's a reason he was so vague in that confirmation.

    • http://www.facebook.com/profile.php?id=100003187940415 Crook Mez

      I'll really appreciate your thoughts and creative communications are really awesome.

  • http://www.facebook.com/profile.php?id=100002005400166 Praveen Npk Kumar

    how can I link my facebook account with orkut and google plus same solution for twitter too I need....is there any possibilities don't send me suggestions of chrome addons pls just as like linking facebook and twitter I need a solution like that.

    • http://www.facebook.com/profile.php?id=100361750022323 Video Leads Online

      I find linking up accounts a bit of a struggle (if you mean commenting in one and having it show in all the others)... some people I know use PING.FM to post to lots of various locations at one time (net result may be what you want), but automatically sharing your comments/activity on G+ with your folks on FB seems to be hard to do on purpose!

      In general, I find that Twitter activity can be shared more easily to FB than the other way around (that is if you are trying to share to FB Pages - not your personal wall).

    • http://www.facebook.com/profile.php?id=100361750022323 Video Leads Online

      Another option (very new) that just surfaced for me is this: http://www.technicallydigital.com/g-manage-facebook-twitter-and-google-plus-streams/ it is supposed to let you See FB, TW & G+ all in G+ and post to various combinations - it works in Firefox & Chrome (I have not tried it yet).

  • http://www.facebook.com/profile.php?id=100361750022323 Video Leads Online

    Interesting news... does bring up who sees what when you comment! The "older folks" tend to me more careful about their comments, the "Digital Natives" tend to be more "free" and we will see if indexing comments is an issue or not.

    I would expect that if many comments made on YouTube were somehow included in general SERP, that Google would have a lot of issues with Language (swearing) as that unfortunately is still a BIG part of the comments you see on YouTube.

    • Jeremy Scott

      I see that same kind of thing (language, immaturity, petty arguments) on the Facebook commenting systems on some of the biggest sites on the web.

  • Ramin Vaziri

    This sucks. I don't want my comments or Tweets indexed by Google. Users should be able to keep the profiles public without having everything indexed.

  • http://www.facebook.com/profile.php?id=356283055890 IT-Green®

    You have t wonder how much weighting Google wll give to facebook comments/ links. With the openness of the system, I can't see links counting for too much. Saying all that, twitter's links had some power.

  • http://www.joseobar.com josegil

    This is good news, but im not sure if it has a good effect on SEO. lets see if it will benefit most websites.

  • http://www.joseobar.com josegil

    This is good news, hope it will be good for website owners. and lets see if other people want this update.
    http://www.joseobar.com

  • http://www.zudownload.com SeljiOkita

    If my keyword rank #1, then so many people comment on that post (post have keyword rank #1) and google update index comment, does it cause SEO effect?

  • http://www.joseobar.com josegil

    This is good news, but im not sure if it has a good effect on SEO. lets see if it will benefit most websites.

  • http://www.joseobar.com josegil

    This is good news, hope it will be good for website owners. and lets see if other people want this update.
    http://www.joseobar.com

  • Snapback25COM

    Does anyone know if IntenseDebate comments are indexed by Google or not? I have read conflicting reports. And if they do index JS comments, will they index the links within the comments as well?
    http://www.snapback25.com

  • http://www.zudownload.com SeljiOkita

    If my keyword rank #1, then so many people comment on that post (post have keyword rank #1) and google update index comment, does it cause SEO effect?

  • Chad Polk

    Jeremy, good to go off topic occasionally. This was one of those. My only beef with examples some writers use are internet or entertainment celebrities. Just don't know the value for everyday Joe's marketing their site.

  • Victor King

    So now if I leave any link in the comment powered by disqus it will be indexed by Google?
    Let's see:
    Apartments for rent

  • Srinivasan T

    I think this would be good news for marketers, who are doing blog comments on their websites. because of Google is one of the major search engine, this might be many marketers will interaction with comments on the websites.

  • http://www.gefundenwerden.at/ gefundenwerden

    the best idea from google because people discuss :) and found more content