This week on the Reel Web we discuss several video news items from the past week... Google Hangouts On Air launch to all users, the purchase of Revision 3 by Discovery Communications, Amazon looking for original video shows, and more changes to YouTube's platform and more.
Google Hangouts On Air Finally Becoming Available to Everyone
For several weeks we have been discussing the new Google + On Air and Google finally announced that it would begin releasing access to all users. To begin you'll want to click "Start a Hangout." Then invite people to join. Be sure to name your Hangout and click "Enable Hangouts On Air." Because of the number of users on Google + they are rolling it out slowly. Be sure to click on ReelSEO and Tim Schmoyer for notification when we have access to Google Hangouts On Air
Discovery Communications Purchases Revision3
Last week Discovery Communications, otherwise known as Discovery Channel, purchased Revision3 and all the network shows that are part of it on YouTube. This is an example of another step towards the Online Video World and TV World merging as we go forward in the future. Discovery Channel sees this partnership as a huge benefit since Revision3 is able to produce content at a far lower cost than Discover Channel and they plan to utilize the expertise and experience Revision3 already has in the online video space.
Amazon Looking for Original Web Video Shows
Amazon recently announced it is looking for content to feature on its Instant Video Network. They have realized the benefit of having an original webseries on their platform and they are opening this up to all creators. If they like your idea they will option the idea for $10 grand and if they decide to produce it you will receive $55,000 plus royalities.
Additional Changes and Updates to YouTube
YouTube also announced last week that they are investing an additional two hundred million into promoting their original content series on YouTube. They plan on promoting across YouTube, Google advertising and other locations. They also rolled out a new feature that enables YouTube to suggest channels they think you might be interested in based on a topic you search for. If your channel is good at discuss a particular topic or niche, this could be a great boost for additional views and subscribers.
Finally in YouTube news, two YouTubers who are part of NBC's Escape Routes Reality show are out performing the other contestants in terms of audience engagment and participation. It appears that YouTube might be an easier social media site to encourage engagement then even Facebook or Twitter.
Kevin Nalty Explains How Big Networks on YouTube Work
If you are interested in learning how large networks like Maker Studios, Machinima and Revision3 operate and make their money on YouTube, Kevin Nalty has provided a great article that explains a lot of how they each operate as well as different revenue models they have.
QUESTION: Is your YouTube audience more engaged than your other social networks?