Google: guinea pig brainwaves prove video ads ‘compelling’ (The Register)

When you watch YouTube, what’s your ’skin response’? As part of its increasingly desperate attempt to actually make some money from YouTube, Google is reading the brainwaves of human guinea pigs in an effort to judge the effectiveness of video ads.…

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About the Author - Mark R Robertson
Mark Robertson is the Founder and Creator of ReelSEO.com. Mark has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM), Local Search, Video Marketing, and Search Engine Optimization (SEO). You can follow Mark on Twitter @markrrobertson

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