Google: Guinea Pig Brainwaves Prove Video Ads 'compelling' (The Register)
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When you watch YouTube, what's your 'skin response'? As part of its increasingly desperate attempt to actually make some money from YouTube, Google is reading the brainwaves of human guinea pigs in an effort to judge the effectiveness of video ads.…
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About the Author - Mark R Robertson
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video SEO expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. Follow Mark on Twitter (@markrrobertson), or Google+. - View All Posts By Mark R Robertson
