Google Doesn’t Like Likes: YouTube Adopting +1 Button Instead?

Google Doesnt Like Likes: YouTube Adopting +1 Button Instead?

YouTube is about to join the fold of Google+ in a more tightly knit and cohesive way. No longer will you be able to simply Like a video, now you'll be giving it a +1 according to recent reports of a big switch over at the world's largest online video site.

I think the Google +1 button is part of this new initiative they have to tighten integration between YouTube and Google+. They've even got a whole page that talks about it here. As far as the claims of the Google +1 button being on YouTube, I was unable to replicate it yet.   I used Opera, Firefox and yes, even Chrome, with two different Google/YouTube accounts, both of which have Google+ profiles and I still couldn't replicate it. I even logged out while in Chrome and still couldn't trigger the +1 button. So if they are testing this, it's very limited, perhaps based on certain YouTube user levels or geographic location. Odd, because my main Google account is in a slew of their beta programs and I couldn't dig it up.

Fortunately, our friend Julie Perry caught the plus button in action.  PS - Thanks Julie for alerting us via a Google+ post, kinda ironic.

Google Doesnt Like Likes: YouTube Adopting +1 Button Instead?

What is GooTube+ Doing?

Google Doesnt Like Likes: YouTube Adopting +1 Button Instead?

Why do we care? Well first off, Google is pretty much looking to force everyone into their social endeavor and it seems they're going to force it on YouTube users who may or may not want it. We all know that Google doesn't really listen to "Opting out," I mean, that whole Safari user info fiasco should be more than enough to show that.

[Personally, I'm still down on Google for their overbearing use of a stoppage page on a malware threat for my own website when they could neither confirm nor find any malicious code, but it seems that the common sense department of Google went on holiday and the shoehorn department took over. You know, that department full of yes-men who simply implement whatever they are told without rhyme or reason, who don't bother checking with the community before making broad sweeping changes, yeah, those guys.]

Again, I haven't been able to actually see the Google +1 button on YouTube but I don't doubt that they are working on rolling that out. The days of trying to keep your YouTube, Gmail, Google+ and other accounts separate are rapidly dwindling away and soon it will be Big Brother or bust!

I'm going for bust. So, I did something I almost never do. I fired up Internet Explorer and I went to open a new YouTube Channel. The third field, requires you to choose a Google username which, in turn, creates a Gmail account for you. No, you can't leave it empty, it hates on your for that.

The very last thing on the sign up form first page, is this:

Google may use my account information to personalize +1s on content and ads on non-Google websites. About personalization.

I turned it off to see what they say, which was nothing, they just pushed me to page two and, AHA!

Here it is:

Your profile

Now that you have a Google Account, create your Google profile. It's how you represent yourself publicly on the web, and helps friends and family find each other easily. Your profile also lets you publicly "+1″ things you love on the web, so you and your friends benefit from each other's impeccable taste – in search results, on sites across the web, even on ads. Your profile is public, and can include as little as your name, or as much as you feel like adding – it's up to you. About profiles.

 

About Google+

Google+ is more than just another site to visit. It's a new way to communicate across all of Google. Whether you're using Maps, Gmail, YouTube, Search, or any other Google product, Google+ makes it easy to share the right things with the right people. About Google+.

When I got to YouTube, it looked… exactly the same. Not a single thing had changed, except that now I had yet another Google+ profile and YouTube Channel.

Now someone else on the web, was all like "OMG! There's a G+1 button on YouTube!" but to me it's more like "meh, they're doing away with the Like button." I mean really, you knew it was coming, right? One of the major complaints about Google+ when it arrived was "what the hell, no YouTube integration?!"

Now they're starting to do that and people are like "What the hell!? YouTube integration?!"

Alright So, What Does YouTube+ Mean For You?

Well first off, a YouTube Like did little for SEO. Meanwhile, Google has already stated that +1 does have an impact on search results in some small way, specifically it will show you results from others in your Circles that have +1′d something, etc.  So it's turned a Like into something that now could have that video turn up on search engine results pages, or at least they're working on doing it.

What they're really doing is taking a somewhat subjective, fairly useless social mechanic and turning it into something semi-useful. Well, useful for those with Google+ accounts, or YouTube account of GooTube+ accounts…whatever they're going to be called.

In order to have the Liking of a YouTube video be relevant, they had to tie it into other social networks, like Facebook, Twitter and Orkut. Now, they're saying stuff that noise, it's tied directly to Google+.

That makes me wonder, will wording on those notifications change to "So-and-so +1′d  video on YouTube" which will then show up on your Facebook timeline (another crap idea right there, timeline) and on your Twitter feeds? I bet it will, and it will still show up on Google SERPs.

You know you can already +1 a video right? It's under Share. So it seems that the big change is they're moving it out of there, and getting rid of Like. That probably means they're going to get rid of Dislike and it makes me wonder; Will they make a -1 Button?

Google Doesnt Like Likes: YouTube Adopting +1 Button Instead?

Doubtful.

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About the Author -
Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media . View All Posts By -

What do you think? ▼
  • http://www.facebook.com/profile.php?id=100361750022323 Video Leads Online

    +1

    • http://www.facebook.com/profile.php?id=1177363116 Mark Robertson

      +1

  • Santos Irving

    youtube is shit now.

  • Julie Perry

    Brilliant — and I love this: "That makes me wonder, will wording on those notifications change to "So-and-so +1′d video on YouTube" which will then show up on your Facebook timeline and on your Twitter feeds?" (No doubt!)… I read Jeremy's post from nine months ago, by the way — and I commented on it earlier: http://www.reelseo.com/youtube-videos-googles-1-button/ — I think adding it under the share features seemed logical to me — what I'm disturbed about now is, like you said, the fact it's the only option, and it feels like we're being forced to use it. (Feels like? Hell, we are — at least if we want to play in their playground…and all of the cool kids are doing it, so..) Thanks for sharing the results of what you saw when signing up for a new account (even if it meant you had to suffer through IE). Very interesting. The copy they use sleighs me; I love how darn useful they make it sound to have a Google+ account. They really sound like they're doing everyone a favor by integrating so much together — making our lives so much more connected (ehm, and open to the world). Pretty desperate looking, to me.

  • Julie Perry

    BTW, it really must be a small pool they're testing it with because no one else in my office had it. And it's not based on accounts, b/c it showed up even without me being logged in. In fact, I can log in to the same account on two different computers — both on the same IP — and only the one computer will show it; no matter the account I'm using…So it's not my IP address, nor my account — nor my browser (I got it on Chrome, too)… It's just that one computer. So, a small testing pool, for sure. (And I hope they realize it's a bad idea.)

    • http://www.facebook.com/profile.php?id=1177363116 Mark Robertson

      Yeah, I wish I understood how they roll those things out. Im still not seeing it on my end yet either.

  • http://www.facebook.com/profile.php?id=665666913 Coral Noto

    I don't like it -___- its pissing me off, I just want to like a video end of, not make google on it now wtf -___-

    • http://www.facebook.com/profile.php?id=100001262075316 Nick Robinson

      Same, I've been looking every where to get find a way to get rid of it…

    • http://www.facebook.com/profile.php?id=665666913 Coral Noto

      -___- its so annoying, i dont understand why there doing it. It just pisses everyone off

  • http://www.facebook.com/profile.php?id=100000948365772 Tom Aikins

    Does anyone ever really know exactly what Google's doing? It seems like it's mostly speculation. And their explanations are always as clear as mud.

  • http://www.facebook.com/profile.php?id=100003292793361 Mohammed Al-Attar

    It suck! It's stupid! and it pisses me off! D:<
    I hate the new policies… Stop forcing changes -shakes fist violently-

  • http://www.facebook.com/profile.php?id=245121735529611 Tree Light Pictures

    The like/dislike bar is a big part of the experience and discussion on youtube. It would be foolish to take it away and complicate it with silly +1s.

  • http://www.facebook.com/profile.php?id=873040580 Josh Rimer

    I like being able to "like" a video on YouTube without sharing that I did so on my social networks. I don't necessarily want everything I like on YouTube go out to my followers on Google+.

  • http://www.facebook.com/profile.php?id=1240904983 Jeremy Vest

    Nice find Julie Perry congrats.

  • http://www.facebook.com/profile.php?id=82051040725 vidiSEO

    Strange how the example with the +1 button still shows a likes vs. dislikes bar on the right but no thumbs down button. Would be sad to see that go away. So many people reference that bar in their comments (sometimes in hilarious ways).

  • Adam Thompson

    Come on! Its really designed to get people to sign up to google +. We know the user numbers are not at same level as facebook and the battle for no 1 landing platform page still rages on. People like me who have not opened a G+ account yet but still use facebook and use youtube a great deal, including posting youtube videos/ music to facebook, are essentially driving traffic away from Google pages. If I succumb and get the G+ account, finally I will be notifying people of my actions and keeping users more or less on Google related pages.

  • Krause Gary A

    Sounds good to me!

  • Joe Toth

    I love the + button. It is a great way for a business owner to get free internet advertisement. Lets face it, Google is going to do what they want so use it to your advantage or pay some SEO company to do it for you at $1,000.00 plus per year. http://lightuplogo.com

  • Jeff Martin

    >>Brilliant — and I love this: "That makes me wonder, will wording on those notifications change to "So-and-so +1′d video on YouTube".

    Me: I wouldn't count on Facebook letting automatic Google+ promotional messaging run through their network. They might see this different than the YouTube messaging currently in play. (I would).

    >>Strange how the example with the +1 button still shows a likes vs. dislikes bar on the right but no thumbs down button.

    Me: The screen grabs above are with the G+ button as well as likes/dislikes. Since dislikes will go away I wonder if YouTube will replace this with some kind of share count or if they will simply remove it for all videos or simply not have it for new video uploads. The latter would offer an inconsistent user experience, however you can already disable likes/dislikes as it is.

    If they remove it they have eliminated public facing social voting signals. If your friend Bob shared the video you will know but if 750 people "disliked" the video you will no longer know. This has interesting implications. Viewers may no longer be influenced by opinions outside of people they already know (who would have already shared the video). The ONLY "voting" (sharing) opinion that will matter to you (you will see) will be that of people in your circles. Of course this does not include comments which are less visible (below the fold and paginated) and take more effort to review where the likes/dislikes bar spells it out for you quickly. In short, this might curb negative engagement.

    >>What they’re really doing is taking a somewhat subjective, fairly useless social mechanic and turning it into something semi-useful.

    Me: Saying it was useless is a bit of a stretch. The ratio and velocity of likes/dislikes was a strong signal and helped to influence engagement of other viewers.

  • Chuck Wilson

    They are just making too many changes too fast with no regard to what the users want!

  • Alejandro Dominguez

    Boo

  • Chris Abbott

    Very smart move on their part… a very strategic way of dealing with facebook…

  • Georgiana Craven Salter

    Hmmm…don't think FB will allow this sitting down. Sounds like a lawsuit. Google the new microsoft.

  • Scott Ayres

    So no more Dislike?

  • Damian Hoskin

    Great news. It now makes a like count toward seo. Yay.

  • Talkabout Productions

    AGREED!

  • Richie Dood

    I like that post

  • Chuck Wilson

    They are just making too many changes too fast with no regard to what the users want!

  • Alejandro Dominguez

    Boo

  • Chris Abbott

    Very smart move on their part… a very strategic way of dealing with facebook…

  • Georgiana Craven Salter

    Hmmm…don't think FB will allow this sitting down. Sounds like a lawsuit. Google the new microsoft.

  • Scott Ayres

    So no more Dislike?

  • Damian Hoskin

    Great news. It now makes a like count toward seo. Yay.

  • Talkabout Productions

    AGREED!

  • Richie Dood

    I like that post

  • Acom Villeray

    Here's how Stupid Human Being works: He sees a PosterX on Youtube giving him the best advice ever on how to grow carrots. The problem: that PosterX is fat and absolutely ugly, but his advice on carrot growing is the best ever. Stupid Human Being happily triggers the dislike button. The reason: PosterX is absolutely ugly and fat. The +1 system is a lot more neutral. If you like, it's one more vote that goes towards the content of the video, if you don't like, you won't have the chance of tarnishing the video's quality just because you're a Stupid Human Being.

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