Say Goodbye To The Black Google Navigation Bar, & Hello "Google Bar"

Say Goodbye To The Black Google Navigation Bar, & Hello Google Bar

It wasn't very long ago that Google moved to a new design for their "Google navigation bar" that sits across the top of the browser, creating a simple but bold black bar with simple links to other Google services. Today Google announced the next evolution of that Google bar, which begins rolling out to users immediately (I'm not seeing it yet on my end), and it looks pretty sweet.

The New Google Bar

the Google bar is not a candy bar. Nor is it an actual bar serving Google-branded beer (though I guess that wouldn't be too big a stretch.) Google Bar is... well, a new Google navigation bar.

Every time a major site like Google or Facebook tweaks a design element, users tend to freak out... at least in the short term. Eventually, they either change their minds or just get used to it. So I'm sure there will be detractors who aren't fans of the new look and feel of the Google bar. Personally? I think I'm going to like it a lot.

Why? Well, a few reasons:

  • Easy sharing with Google Plus (including the ability to share to specific circles).
  • Your drop-down of Google services will now reside under the Google logo (it opens when you roll over it), which I think is a nice way to keep the functionality while removing an icon from the bar.
  • There's also a search box in the new Google bar.

Here's a video from Google about it:

You can see in the video that the new Google bar is actually taller than the old one, and sort of merges the old/current black Google bar with the standard page header, creating extra real estate.

While this isn't a video-related move, it will, no doubt, impact the way video creators and marketers navigate and interact with the various Google properties. And it's easier than ever to share things on Google Plus from almost any Google service you're using. Any design change that touches this many Google products is huge news, and definitely worth taking note of regardless of what you're trying to promote online.

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About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • http://www.facebook.com/profile.php?id=100001174136009 Sai-en Gant

    The Google Bar will be great. I can't wait to see Google incorporate Google+ search results into SERPs. It's only a matter of time.

    www.BoxingFury.com- Best Boxing News, Interviews, Highlights and Insight. Period.

  • http://www.boxingfury.com/ Sai-en

    The Google Bar will be great. I can't wait to see Google incorporate Google+ search results into SERPs. It's only a matter of time.

    www.BoxingFury.com- Best Boxing News, Interviews, Highlights and Insight. Period.

  • http://www.facebook.com/profile.php?id=1177363116 Mark Robertson

    Very cool. WHY DOn't I HAVE IT YET GOOGLE.. I mean, come on... we're really nice to you here at ReelSEO... ;-) arg.

  • Daniel Doherty

    I'm already noticing a lot more personal search results due to +1's.

    Also by making business pages & linking it to the websites, Google seems to give back more details search results. Interesting times.

    This is just the start of G+ integrating with more of Google's suites. Google maps made an announcement yesterday https://plus.google.com/111401917971052287374/posts about indoor maps/plans.

    Interesting times ahead.

    @DanielDoherty
    +GraffORM

  • Kei Hirayama

    こういうリリース情報にも、たとえ50秒でも必ずと言っていいほどムービーを用意する。未習得言語のサイトであっても、リリースタイトルやキーワード、製品名さえ理解できれば、本文読めなくても理解できる。映像は言語障壁をなくすのだ。

  • Jon Griner

    I prefer the old google nav bar.

  • http://www.facebook.com/profile.php?id=581722465 Arvinder Singh

    Google Bar........