Last year, EyeView launched a fun interactive quiz based on A/B testing data that was designed to test your video marketing instincts.  This year, they are at it again with a new quiz that will get you to think about how simple variations within implementation of website video can influence conversion. Can you guess which videos performed best?

With last years quiz, which you can still take here, over 3000 people participated and according to Eyeview, very few scored a perfect 8 out of 8.  That being said, there are certainly some zingers in there and some of the answers are counterintuitive, even for an internet marketing expert.  As an example, one of the questions from last year's quiz was with regard to male vs. female voice-overs.  Over 70% of those that took last year's quiz guessed that one or the other would have been more effective.  The truth is that over a large test audience, results were inconclusive and neither the female or the male voiceover performed any better.

Eyeview is encouraging those who complete this year's quiz to tweet their results and help spread the word. As part of this, EyeView is giving away 5 Amazon gift certificates ($20 each) every hour for the first 8 hours today only (started at 10am Eastern.)

So - Which resulted in a higher conversion rate - videos with or without auto-play enabled? How much does a video landing page boost conversion vs. a simple picture or graphic?  How do different calls to action within a video affect conversion?  Which launch triggers resulted in a higher click to view percentage?

Try out this year's quiz here. There is no requirement to enter any personal information so just have fun with it.

According to Daniel Sevitt, Director of Corporate Communications for EyeView,

"the quiz is a fun way to get marketers thinking about the power of online video to drive conversion optimization as a primary goal and not just an elusive by-product.”

Obviously, as with all the answers, context matters.  In other words, I think that the key takeaway here is to highlight how various implementations can result in drastic differences with regard to performance. It is therefore important for marketers to test which video experiences drive the best performance for their specific target audience.

At the end of the quiz, you will be able to download a five-page PDF file that provides detailed explanations of each answer.  Let us know how you did in the comments section below.  Hopefully all of you get at least 1 answer correct.

  • Donna Davis

    Very good post! I did really badly on the quiz. It's a great learning tool as we try to figure how what works and what doesn't.

    • Mark Robertson

      Yeah, and at the same time - clearly it depends a lot on the site, its
      demographics, offerings, etc... I certainly wouldnt suggest auto-play on
      all sites and so that one was a bit counterintuitive but it is a fun quiz
      and certainly gets you thinking. Thanks for the feedback

  • lorrainegrula

    That was tons of fun and actually quite eye opening. I got 5 out of 5 but I had to take it twice! Shhhh, I shouldn't admit that!

    • Mark Robertson

      good job you guys. I did pretty good 2

      • lorrainegrula

        Mark, I must confess 2 is all I got the first go-around! There are so many variables involved. There does not seem to be many hard-and-fast rules so there is some inconsistency. Most of the time though, auto play is better, calling extreme attention to the presence of the video worked better and keeping things direct and uncomplicated (not necessarily PLAIN) worked best too. Of course all that flew out the window in the example they had of auto play audio, which apparently people find a turn-off. Guess they are at work and the audio playing is a huge embarrassment so they click out. But if that is true, one would think that they would also immediately cliock out of ANY auto play video but that was not the case!
        I am grateful that they have done all that testing so we can all learn.

  • Camilla

    6 out of 8. Not too bad. Lost focus. I should've gotten them all

  • Daniel Sevitt

    Thanks for that, Mark. There are still a few hours left on our launch promotion so anyone tweeting their score has a good chance of winning an Amazon gift card for $20. We're giving away 5 an hour for the next 3 hours.