A great number of Internet marketing specialists will wade into the waters of literature and publish a book about how to succeed at one of the many marketing methods available online.  A large number of these people choose to fill their publications with common knowledge, fluffy prose, and otherwise-unhelpful information.  Thankfully, some of these individuals actually know what they're talking about and have some real knowledge to pass along.  Steve Garfield appears to be one of these quality authors.

Garfield, who is the founder of Boston Media Makers—a sort of media and marketing cohort of like-minded individuals that gather monthly to talk about marketing—is an author who knows what he's talking about.  He is a well known video blogger, contributor to the well-known "Rocketboom" podcast, lectures on new media at Northwestern and Boston University, and has consulted for major brands like NBC, Kodak, and AT&T.

Get Seen Offers Tips Every Online Video Marketer Can Follow get seen Of course, pedigree alone doesn't make a book useful or of good quality.  Instead, what makes an online marketing tome good is almost always a combination of good writing and advice that is helpful and insightful.  Garfield's new book, available on Amazon here, is titled Get Seen: Online Video Secrets to Building Your Business (The New Rules of Social Media), and is rich in both its information and its prose.

Get Seen is filled with applicable nuggets for aspiring video marketers (like us… and like you!), including step-by-step instructions for everything from creating and editing a video to increasing views and exposure once your video is uploaded online.  There are some excellent case-studies—well-chosen ones, too, I might add—that lay the foundation for all the lessons he's trying to teach with the book.  And there's even a section on resources like software, websites, and other tools.

Though this would rank as one of the best I've seen, there are plenty of other books in print on using online video to market your business. Another book we've written about that deserves mention and should be in any video marketer's arsenal is Greg Jarboe's YouTube Marketing, An Hour a Day. But it's still a pretty new sub-genre.  After all, online video itself is only recently finding itself thrust into the spotlight at center stage.  Small businesses, which constitute roughly 80% of my own consulting work, are just now catching the video wave and beginning to dive in with both feet.

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A book like Get Seen is perfect for them, and I've already begun recommending it to clients.  It was clearly written with both the video novice and the experienced Internet marketer in mind.  Which is not to say that there isn't great stuff inside for more advanced marketers as well… because there is.  Wherever you fall on the experience spectrum for video marketing, this book can serve as a great reference material as you strive to improve and enhance your campaigns.

I was relieved to find this title so easy to read.  It's not written academically, nor is the author using it as a way to show off how smart he is.  Garfield isn't trying to wow you with his vocabulary, and he doesn't get stuck in the mire of trying to explain abstract concepts.  Sometimes the best writers are the ones that don't look like they're trying so hard.  And this book reads like something that was written naturally.

Considering the topic, it wouldn't really be fitting to review this book without including some kind of video.  Thankfully, the author has provided the world with just such a video:

If you're looking for some insider tips on turning yourself into a web video expert, Get Seen would be an excellent starting point.  With writing that is friendly and conversational, Garfield lays out all you need to know, from technical know-how to strategy and viral marketing.

  • Tim

    Am I reading the same book? There has been lots of praise for this book, but almost always from affiliates trying to sell it or friends of the author.

    My main reasons for not really liking it are:

    1. The headline states "Online Video Secrets to Builiding your business" but the book meanders all over the place often forgetting the business angle altogether and featuring any form of web video without a business angle. The link between successful online videomakers and what have they learned that could be applied to business is not driven home nearly enough so it's a wasted opportunity. It feels like the cover headline was an afterthought.

    2. The book has far too much technical stuff about how to upload, set up a webcam etc. All this info is easily available on blogs and the sites that provide the service. I just can't some people sat over the book and their pcs' following the instructions and typing in the uRL's. I like the camera guides but of course these become outdated as soon as they are written. By trying to help people with different kit or pc/mac then large chunks of the book become irrelevant when you do not own the kit or one particular brand eg the Flip.

    3. There are a very nuggets of useful info. But what's missing is the bigger picture, the layer of non-tech stuff, the psychology of business video, the different forms the creative part.

    4. The book is oddly edited, some of the interview transcripts are left unedited which might work on video but is odd in book. eg Ijustine is asked the same question twice and it's written twice.

    Overall: The book is a bit all over the place and oddly for a book about video lacks a strong backbone narrative. I kept thinking why is the a book anyway, a website would be better where I could dip in and out of techy stuff when relevant. Books don't work for this type of book!

    This is no disrespect to the author who know his stuff I just feel something went off the rails in the editing.

  • http://klessblog.blogspot.com/ Klessblog

    This book rocks! Steve Garfield is a rock legend of online video and it's great that he's been able to compile his teachings into an easy to read accessible format. Nice post Jeremy!

  • Name

    Please, how many more face-too-close and forehead-hacked-off videos can we watch? Do yourself a favor if you buy his book, don't put your mug on YouTube unless you plan, script, and have some B-Roll footage to use every 15 seconds or so. Video works great on websites and blogs. But not if its boring!

  • http://kolcon.com/ Sam Kolupailo

    This is why reelseo.com is so important to me - I was on Amazon two nights ago trying to decide whether or not this book would be worth the money. Now I know it's worth taking a look at. Thanks for the review!

    • http://www.reelseo.com/ Mark Robertson

      Thanks Sam.... We try our best to provide objective reviews to help you
      guys out.... I think this is definitely a good one...