Online Video Viewing In Germany - 77% of German Internet Users Watch Videos Online
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The number of German internet users watching videos online has grown by 10 percent year-over-year to 28.5 million in December 2008, according to comScore.Google Sites Most Popular Online Video Destination in Germany
Driven by the popularity of YouTube.com (which accounted for 98 percent of all videos viewed on the property), Google Sites grew 48 percent versus a year ago to further solidify its position as the leading online video viewing property in Germany, attracting 19.4 million viewers in December 2008.
Universal Music Group ranked second with 8.6 million viewers (up 19 percent), followed by two German properties, ProSiebenSat1 Sites and RTL Group Sites, which attracted 6.5 and 4.1 million viewers respectively. Megavideo.com had the fastest rate of growth among the top ten video properties, growing 1,183 percent to 2.1 million viewers in December.
Top German Online Video Properties Ranked by Total Unique Viewers (000)*
December 2008 vs. December 2007
Total Germany – Age 15+, Home & Work Locations**
Source: comScore Video Metrix
Property
Dec-2007
Dec-2008
% Change
Total Internet : Total Audience
25,955
28,516
10%
Google Sites
13,086
19,379
48%
Universal Music Group
7,160
8,552
19%
ProSiebenSat1 Sites
4,759
6,508
37%
RTL Group Sites
1,568
4,076
160%
Microsoft Sites
1,292
2,462
91%
Fox Interactive Media
2,447
2,229
-9%
Megavideo.com
161
2,068
1,183%
Warner Music
545
1,837
237%
Axel Springer AG
N/A
1,569
N/A
Yahoo! Sites
1,269
1,519
20%
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
German Video Viewers Watched Four Videos per Day in December 2008
Germany’s 28.5 million online video viewers watched a total of 3.4 billion videos in December 2008, an average of 118.8 videos per viewer, or approximately four videos per day. Google Sites led the pack with 51 percent of all videos viewed, followed by ProSiebenSat1 Sites (1.9 percent) Universal Music Group (1.7 percent), and RTL Group Sites (1.0 percent).
Top German Online Video Properties Ranked by Total Videos Viewed*
December 2008
Total Germany – Age 15+, Home & Work Locations**
Source: comScore Video Metrix
Property
Videos (000)
Share of Videos (%)
Videos per Viewer
Total Internet : Total Audience
3,388,086
100.0%
118.8
Google Sites
1,711,577
50.5%
88.3
ProSiebenSat1 Sites
62,827
1.9%
9.7
Universal Music Group
55,950
1.7%
6.5
RTL Group Sites
34,414
1.0%
8.4
Megavideo.com
31,154
0.9%
15.1
Microsoft Sites
14,641
0.4%
5.9
Yahoo! Sites
12,169
0.4%
8.0
Sport1 online
11,963
0.4%
33.6
Dailymotion.com
10,500
0.3%
8.6
Viacom Digital
8,426
0.2%
7.0
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
Other notable findings from December 2008 include:
- 77.1 percent of the total German Internet audience viewed online video.
- The total German online video viewing audience watched a combined 233 million hours of video content.
- 19.2 million viewers watched 1.7 billion videos on YouTube.com (88 videos per viewer).
- The average online video duration was 4.1 minutes.
- According to comScore M: Metrics and based on a three month average ending November 2008, 3.9 million mobile phone subscribers, of which nearly half (47 percent) were younger than 25 years of age, used their phone to watch any kind of TV or video in Germany.
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About the Author - Mark R Robertson
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video SEO expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. Follow Mark on Twitter (@markrrobertson), or Google+. - View All Posts By Mark R Robertson
