International expansion is going to be vital to the growth of the cable and network TV business over the next several years. At the NATPE conference in Las Vegas, I interviewed Discovery Communications CEO David Zaslav. David talked about the opportunities in markets like India, Russia and Romania and explained why TV companies should focus resources there.
Also in this week’s episode, I spoke with the digital head at top-rated cable network USA about how to best extend a TV show onto the Web.
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About the Author -
Daisy Whitney By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in Fall 2010. When Daisy's not inventing fictional high school worlds, she produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video – the New Media Minute. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to.
