French Online Video Viewing Habits
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ComScore just recently released new research regarding online video consumption in France. The data indicates that more than 23.2 million French internet consumers (almost 80% of the total French internet audience) watched a total of 2.1 billion videos online in Jan 2008 alone. indicating that 23.2 million French Internet users viewed 2.1 billion videos online in January 2008.In addition, although Google has the largest share in France in terms of the online video market, 3 of the top 5 sites are all French companies. France’s video sharing giant – Dailymotion – ranked as the second most visited site with 16.8% of the market in France for online video. According to the research, 10 million viewers each watched an average of almost 35 videos per person.
So, are French users biased towards French-run online video platforms? Probably not, although the research seems to indicate that. More likely this is due to marketing efforts on the part of companies like Dailymotion, the social aspects that drive online video consumption, and the fact that French people appear to love to consume online video content. Interesting, none-the-less.
Below is some of the research directly from ComScore:
Top French Online Video Properties* Ranked by Videos Viewed January 2008
Total France – Age 15+, Home & Work Locations**
Source: comScore Video Metrix
Property Videos (000) Share (%) of Videos Total Internet 2,090,201 100.0 Google Sites 602,032 28.8 Dailymotion.com 350,720 16.8 Groupe TF1 40,742 1.9 Iliad/Free.fr Sites 14,070 0.7 Kewego 13,466 0.6 Yahoo! Sites 11,643 0.6 AlloCine Sites 11,531 0.6 VEOH.COM 10,895 0.5 Microsoft Sites 10,830 0.5 Stage6 by DivX 10,739 0.5 *Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.
Top French Online Video Properties* Ranked by Total Unique Viewers January 2008
Total France – Age 15+, Home & Work Locations**
Source: comScore Video Metrix
Property Total Unique Viewers (000) Average Videos per Viewer Total Internet 23,243 89.9 Google Sites 12,181 49.4 Dailymotion.com 10,041 34.9 Groupe TF1 4,231 9.6 Microsoft Sites 4,176 2.6 AlloCine Sites 2,275 5.1 Kewego 2,093 6.4 Iliad/Free.fr Sites 2,074 6.8 AOL LLC 1,619 5.9 Fox Interactive Media 1,514 3.0 Orange Sites 1,439 4.6 *Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.
Other notable findings from January 2008 include:
- 79.5 percent of the total French Internet audience viewed online video.
- The combined French online video viewing audience watched a total 140 million hours of video content.
- French viewers watched a total of 28 million hours of online video on Dailymotion.com, more than any other property.
- 11.8 million viewers watched 571 million videos on YouTube.com (48.4 videos per viewer).
- The average online video duration was 4 minutes.
What do you think? ▼
About the Author - Mark R Robertson
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video SEO expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. Follow Mark on Twitter (@markrrobertson), or Google+. - View All Posts By Mark R Robertson
