Jumpstart Your 2012 Video + Social Media Marketing Strategy (Webinar Replay)

Jumpstart Your 2012 Video + Social Media Marketing Strategy (Webinar Replay)

Earlier this month, we held a webinar in conjunction with Brightcove titled, "Jumpstart Your 2012 Video + Social Media Marketing Strategy." Courtney Pierce, Product Marketing Director at Brightcove, presented several case studies with leading brands like Philips, Intuit, Holland America, Oracle, Intel, to demonstrate how unique strategies tactics for successfully integrating online video and social media marketing across their marketing mix. As promised, for those that were unable to attend, here's a complete recording of the webinar for you to review.

Jumpstart Your 2012 Video + Social Media Marketing Strategy

The power of online video extends far beyond simply gaining awareness or selling products. Those are certainly goals that online video can help with, but online video can be applied to drive value at every stage of the customer life-cycle:
Jumpstart Your 2012 Video + Social Media Marketing Strategy (Webinar Replay)

  • Awareness – Attract and keep customers on your website
  • Interest – Spur your customers to take action
  • Trial – Engage your customers to investigate your product more thoroughly
  • Purchase – Shorten the sales cycle
  • Loyalty – Educate and create a community of your customers

Webinar Presenter

Jumpstart Your 2012 Video + Social Media Marketing Strategy (Webinar Replay)Courtney Pierce: For over 10 years, Courtney Pierce has been helping B2B organizations increase brand awareness and drive demand. Currently, Courtney is a Product Marketing Director at Brightcove, the leading online video platform for web marketers and media companies. Her focus is helping to establish online video as a meaningful marketing and revenue-generation tool for online businesses. Prior to Brightcove, Courtney was a Sr. Marketing Manager for FAST, a Microsoft Subsidiary. She holds a BA in Advertising from Xavier University and is in her second year of the Northeastern MBA program.

About our Webinar Sponsor:

Special thanks to our sponsor and presenter for this event, Brightcove:

Jumpstart Your 2012 Video + Social Media Marketing Strategy (Webinar Replay)Brightcove Inc., the cloud content services company, provides a family of products used to publish and distribute the world's professional digital media. The company's products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, the pioneering content app platform. Together, more than 3,000 customers in 50 countries rely on Brightcove's cloud content services to build and operate exceptional media experiences across PCs, smartphones, tablets and connected TVs. To learn more, visit www.brightcove.com or follow @brightcove on twitter.

Don't Miss Any Stories!

Get daily online video news, tips and trends via email!

Posted in Video Industry Events
Video Companies:
About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
  • http://www.facebook.com/profile.php?id=692217918 Tim Danyo

    Love you guys! Can't wait!

    • http://www.facebook.com/profile.php?id=1177363116 Mark Robertson

      Thanks Tim. Love ya 2 ;-)

  • http://www.facebook.com/profile.php?id=179537212088004 Lehman’s Terms of Business

    I look forward to this webinar. Always good insight from your website.

    • http://www.facebook.com/profile.php?id=1177363116 Mark Robertson

      Thanks. We look forward to having you.

    • http://www.facebook.com/profile.php?id=1177363116 Mark Robertson

      @[669890406:2048:Grant Crowell] why not, Ill just be voice anyway ;-)

    • Doug Lehman

      Mark Robertson will there be a replay of the webinar? Keep up the great work

↑ Top