FOX Interactive Media (FIM) announced yesterday that they will be launching a self-service video ad creation tool, known as FIM AdStore for local and national advertisers. The tool enables advertisers to create video advertisements and then bid on CPM inventory across the Fox Interactive Media properties.
"Self-service advertising is very important," said Ron Berryman, SVP and GM of FIM's Stations Group. It's an area that we're putting an awful lot of effort into," he continued, stressing the fact that the service will allow advertisers to create ads without working with a salesperson.
"We're capturing that market where small businesses can create their own ads without having a lot of touchpoints," he told ClickZ News at The Kelsey Group's Drilling Down on Local conference in Seattle on Friday.
FIM also announced that it will be launching a new video search platform that services results based off of user behavior, behaviorally targeted video search.