Fox Digital Entertainment has a new video series they want to run online, so they turned to that place where we all turn to when we want to host a video series, MySpace. Wait, what? Let me check this source again, nope, it says right here, MySpace. They're not dead? It would seem that they are, in fact, not dead!
Fox Digital and MySpace will work together on a new show, featuring Andrew W. K. (how far he's fallen!). The show is geared toward getting bands more coverage and broader audience reach. Seven episodes of Let's Big Happy [sic] will begin running on March 28th and it nabbed sponsorship cash from the likes of Taco Bell and features performances by Chiddy Bang, We Are Scientists, Math the Band, Generationals and the Gay Blades (yeah I don't know them either, hence why they made the show I imagine).
MySpace For Web Series?
This is actually the second deal they've got going on because Fox Digital also has their Wolfpack of Reseda video show sponsored by Kia Motors on MySpace as well.
I mean here's a site that, for all intents and purposes, has been on life support but has suddenly had some new life breathed into it, via online video. It really does show the energizing potential of online video does it not? Well, not quite yet. First off, the videos haven't run yet, so we don't know what impact, if any, it will have on MySpace. Secondly, and more importantly, what impact will it have on the bands and the personalities involved in it? I can only think it would do good for the bands who might reach more potential listeners, but for the actors and Andrew W.K., who knows.
That's the real thing that I'm interested in, how it works for marketing of the bands, because if it works, Fox Digital might have helped MySpace get its groove back, in more ways than one.
It's definitely a trend to keep an eye on. Is this something that Fox was looking to do and MySpace pulled the best package together or was it that Fox did not want to work with some other online video sites? Maybe it's because of the focus on music, but if that's the case, wouldn't one think that Vevo would have been the way to go?
Here's the trailer for Let's Big Happy: