Fox To Enforce 8-Day Waiting Period For New Episodes On Hulu

Fox To Enforce 8 Day Waiting Period For New Episodes On Hulu

Well, well, well... this is going to get pretty interesting pretty quickly. One of the three television networks behind Hulu, Fox, has decided to end next-day access to episodes of their programs on Hulu and on the company's website. (and on DISH network). Moving forward, Fox television shows will be held for an 8-day window before they'll show up on the streaming video site. This is only a guess, but I think that makes Hulu a little less valuable for an awful lot of viewers. 

Fox Ends Next-Day Episode Access Online

It's important to note that if you're a Hulu Plus subscriber, you will still be able to get episodes next-day, as will DISH Network subscribers. But for the average fans... Fox shows will now all go through an 8-day window before becoming available on Fox.com or Hulu.

Here's a shot of what viewers now see on Fox.com when trying to watch a brand new episode:

Fox To Enforce 8 Day Waiting Period For New Episodes On Hulu

Text below that message reads:

"You can unlock full episodes now by signing in to your cable or satellite TV account; otherwise episodes are available for viewing 8 days after the airdate. Select an episode to sign in."

Implications Of The Fox 8-Day Window?

The real concern, if you're a Hulu fan that uses the free service, is that ABC and NBC (the other networks pulling the strings) decide to follow suit. And if they do, then that would mean that no new content would hit Hulu without serving at least a week's time in solitary confinement.

Now, you have to assume that these networks and copyright holders are going to make similar decisions about other streaming sites. The problem is they want to own the eyeballs (and sell ads against them) and are worried that next-day new episodes are carving too big a chunk out of the traditional television audience--or out of their traditional profits. So they could enforce the same waiting period across all sites and services.

It's a strange new world for everyone in that industry. Cable companies are having to adapt to the web and admit that television isn't their future. Networks like Fox are worried about possible lost profits or viewers from online access. And the streaming sites that have dominated--Hulu and Netflix, mainly--are always going to be at the mercy of the rights-holders on stuff like this.

Which is exactly why we've seen both Netflix and Hulu begin developing their own original content. Netflix, for example, has tons of customers. But they're really beholden to the copyright holders, not the consumers. If all studios and networks decided to blacklist Netflix, they'd be up a creek, because they don't control their own product supply... yet. But they will.

What do you think about Fox's move? Do you watch Fox programming online? If so, will an 8-day window be a nuisance for you or not?

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About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • http://www.facebook.com/profile.php?id=1052784385 Christophor TheAuthor Rick

    Didn't I write about that like 2 weeks ago? I'm pretty sure I did.

    • http://www.facebook.com/profile.php?id=1052784385 Christophor TheAuthor Rick

      nope. 3 weeks ago http://www.reelseo.com/fox-pulling-day-free-episode-access-tying-access-subscriptions/ they had already made up their minds :P

    • John Pancake Motter

      glad i have a Hulu Plus subscription

    • Jeremy Scott

      I thought you wrote about their plans to do it, and now it's official. At least, in my head that's how it worked out.

  • http://www.facebook.com/profile.php?id=723428844 Douglas Aurand

    The networks are often running the same episode twice in the same week, a high viewer week night and a less viewed weekend, so this make perfect sense for them to maximuze their investment in content.

  • http://clubajax.org Mike Wilcox

    I think this sucks. I would much prefer a 6 day blackout or even a 6 3/4 day blackout. If I miss an episode because my AT&T DVR went on the fritz (like just happened) or if the president comes on and my DVR records him and the first ten minutes of my show (like just happened) I'd LIKE to be able to watch the missed show on Fox.com (with their commercials too, those winy babies) before the next one next week. This additional day is just irritating... as is *all* web policies for the entertainment biz.

  • Lindsey Ankenbauer

    LAME!

  • Ana

    Mom cut cable so I guess we will have to subscribe to hulu plus, thank god we have netflix though.

  • http://www.facebook.com/profile.php?id=668312109 Wade Stubblefield

    It screws off public broadcast fans like me. Now I will not watch Fringe on Fridays anymore, but it's not like it even matters to them since broadcast views pay Fox zilch. They can keep my zilch as I'll never buy a TV service with these kinds of jerks in store. What's even the point of making everyone except certain TV service members (TVSM) wait 8 days? If they let TVSM watch it the next day, such people can ignore the traditional TV for the next day anyways and it screws off the rest of us who don't have a TVS.

    Ya I'll leave this world before I subscribe to the rip off that is TV services. A waste of good money when it's hosted online. And to make sure I rip Hulu for all it has, I use my modified HOSTS file to block every single one of their ads. So they don't even make money off me.

  • freddy kruger

    i tried to watch fringe after 8 days and it still is on hulu plus!