Benjamin Wayne of Fliqz On The Importance of Video SEO

Online video solutions provider Fliqz has just launched a new search engine optimization service for its customers along with a whitepaper all about hosted video SEO.  We caught up with Benjamin Wayne, the CEO of Fliqz, at the Online Video Platform Summit and asked him to talk a bit about their new focus on video SEO.  

Why Focus on Video SEO?

As to why Fliqz believes that video SEO is important, Ben tells us that:

"…Video SEO has been sort of the neglected gold-mine in the online space in terms of – It's incredibly effective, very few companies do it at all, and most of those that are trying to do it aren't doing it correctly, or they're doing it with video platforms that drive traffic to the platform, instead of the publisher's space.  At a time where more and more online publishers are trying to  figure out how do they justify video and what's the real ROI in terms of their video initiates, SEO offers them a real opportunity to take their video assets and use them in a way that contributes to the bottom line in the business."

A Few Tips for Hosted Video SEO

I spoke with Ben about their video SEO whitepaper prior to this interview.  It was clear in speaking with Ben that they had spent a good amount of time testing techniques to make certain that their video SEO product offering would work.  In our video above, Ben talks about a few of the things that they found as a result of their testing:

  • Google video sitemaps are crucial for indexing.
  • Robots.txt file needs to allow googlebot to crawl and index your video content and landing page URLs.
  • Google seems to be giving overwhelming  priority to the title of the video and the match of that title to the page title.
  • In thinking about the title of your video, it is important that you think about the keywords that you are trying to drive traffic against.


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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
  • http://www.reelseo.com/author/grantastic/ Grant Crowell

    There must have been an earthquake that day. ;)

    • http://www.reelseo.com/ Mark Robertson

      ;-) Yeah, or I just thought it would be fun to knock the tripod a few times
      for effect.

  • http://www.VideoLeadsOnline.com/ Ronnie Bincer

    So how does Google "crawl" the content of your video? It seems that the GoogleBot can crawl the meta text that goes along with your video… you can post a video with well optimized text surrounding it, but to say that Google can crawl the content seems a bit futuristic doesn't it (though I look forward to the day)?

    Next… (back to hosted vs. posted argument)
    Posting a video on YouTube where it has a much larger audience seems to be a way to drive the importance/view count of the video up and when it is embedded properly on/from/to your site, then you have a better chance of the ( "holy grail" ) video thumbnail showing up in Google's SERP.

    So why is posting so "silly" as the speaker seems to imply? Sure you drive traffic to YouTube, but with a good link back to your landing page and good SEO you might get 2 listings on the SERP, YouTube's version AND your landing page's version.

    • http://www.reelseo.com/ Mark Robertson

      1) Well Googlebot does crawl video and flash, I think you are asking if Googlebot and google servers crawl video content/file itself, and that is a whole other question. Yes, on-page text is still king. ;-) However, if you have your robots.txt, say for example, set to block directories where your video resides or landing pages reside, you are out of luck. Google even states this within their Google video xml sitemap guidelines. I think all Benjamin was saying here is to pay ATTENTION to that guideline as they certainly saw that it had to be followed.

      2) True, you certainly should take advantage of the audience that YouTube has and for the most part, there is a likely chance that your thumbnail from YouTube could pop. However, many sites have high enough page rank and topical relevancy for keywords that YouTube does not have as much relevancy for. In some cases, sites can trump YouTube with regard to thumbnails, AND – the traffic goes directly to that site vs. to YouTube.

      3) Having a link on YouTube is a good idea, but realize that that link does not provide any link juice to an off-site landing page URL so that link doesnt help the landing page at all. Still it can drive some traffic, though usually minor.

      I think that overall, this isnt a discussion against YouTube, but there are many reasons why some companies cant use YouTube to host content – whether because of executive attitudes that make little sense, or real world dilemmas like licensing, DRM, etc…

      Thanks for the feedback hound… good to see ya on here.

      • http://www.VideoLeadsOnline.com/ Ronnie Bincer

        Thanks for the clarifications Mark…1) I was stating that I didn't think googlebot crawled the video content itself. The article seems to be saying that it does: "…crawl and index your video content" — but if you are saying that folks out there are Telling googlebot to not crawl where their videos live, then I understand the statement after your clarifications (Does Google really tell you to block the crawling of the video pages within their xml sitemap guidelines?). Thanks ;-)2) I guess I just have not seen Thumbnails show up in Google's SERPs except if a video was "Posted" on YouTube, Metacafe, Revver, etc. (video hosting/sharing sites) So if someone out there has managed to make Google post a video thumbnail from a non – sharing site I'd love to see how that works. I've not noticed it working (but truly have not been looking that hard for non-sharing site thumbnails).3) I realize YouTube gets the juice when Google links to it, but as stated in #2 above, I have not seen many (any?) Thumbnailed links with Google's SERPs pointing to non-YouTube-type sites. Looking forward to being "learned" how that works on your fine site here! I've got some tricks I use that seem to give the "Landing Page" enough juice to rank as well as the YouTube "page". (example Google Search for "Video Thumbnail Trick")Thanks for the posts and letting us comment/ask questions you guys do a fine job, ya know.

        • http://www.reelseo.com/ Mark Robertson

          1) Yeah you are right, and I typed the article. Probably would have made more sense as "Robots.txt file needs to allow googlebot to crawl and index your video URL.

          2+3) – check it yo – http://bit.ly/655oLM happy to help ya with this… Have lots of other example

        • http://www.VideoLeadsOnline.com/ Ronnie Bincer

          Thanks for showing me a video thumbnail that says it comes from ReelSEO instead of YouTube, etc. Glad to see it, so "I've been learned".

          But how do you do it? How do you get Google to give you a Thumbnail?

  • seobro

    Thanks for covering video SEO for us. I wish Google would help us more. There should be more work on creating text for voice.

  • http://www.facebook.com/people/Arnold-Santos/100001574435362 Arnold Santos

    You only talk about video sitemap and forget the whole thing of video seo