Flip Ultra HD Camcorder Test Review Video

Can a pocket digital camcorder produce "business-quality" online video? In other words, be what I call, a "bizsumer" camcorder? " The following video is a little test I did using the new Flip Ultra HD camcorder, where I provide some tips on how to get the best image quality out of it, and make up for its poor audio controls.

You've heard of a consumer camcorder, meant for the general population and for consumer use only. You've also heard of a prosumer camcorder, used for a range of professional needs and by professionals and amateurs, but on a modest budget (typically in between the $800 - $2,000 range.) But how about something in between, for those who have a smaller budget and/or need quick video on the spot, and have some kind of business objective with their shoot? This is what I call a " bizsumer" camcorder. Another term could be a calling this a"mini-biz" camcorder - used for a minimum of business purposes or scenarios. That might be the most flattering possibility of how I can describe the potential of the Flip Ultra HD camcorder, released in April for a retail price of just $200, and meant for "the rest of them." ("Them," being the vast, vast majority of people who want to think they can make high-definition video, without the experience or skills of a professional videographer.)

Now granted, I don't think that most consumers will believe that this device is a substitute for a professional camcorder or a videographer, but its fair to consider, can the Flip be suitable for some business purposes? In my video review, I share some common scenarios of how the camcorder might be used for business purposes, and possible "good" scenarios for how to get the best business-like quality of footage. Mind you, I'm not talking "professional" quality, which implies proper training, skill and multiple client experiences. I mean what will at least adequately suit the needs of a business that has to work with a device like this, because we know it's going to be commonly used by enough business people because of its price and ease-of-use.

Just keep in mind, fellow pros (and online marketers) - there is no ONE standard for what is "business-quality" online video - it really depends on your business objective, and the needs and preferences of your target audience.

Don't Miss Any Stories!

Get daily online video news, tips and trends via email!

About the Author -
Grant Crowell is a trusted content provider in the online marketing space. Grant's expertise includes social media and video optimization, video SEO, usability, how-to's and tips, legal issues, and ethics with online video.
View All Posts By -

What do you think? ▼
↑ Top