CIO.com Lists 6 Reasons Why Adobe's Flash Will NOT Die

CIO.com Lists 6 Reasons Why Adobes Flash Will NOT Die

Howard Wen from ComputerWorld (US) writing at CIO.com gave a lengthy list of reasons why you can end your Flash Deathwatch pool. If you remember, a while back, Youtube also gave a list of reasons as well. It's good to see people getting over the fervor and seeing the reality of the situation.

As I wrote, HTML5 won't kill Flash anytime soon and it seems that others are starting to support that statement with their own lists of reasons why I'm right, I mean why flash won't die (though, I am right you know...right?).

Now, as a writer, who values his work and his reputation, I'm not going to just steal Mr. Wen's list. but I'll summarize, pontificate but I recommend that you can read the rest of his detailed post.

Flash Shows Up On Other Mobile Device Platforms

His list of reasons starts with the simple fact that Flash is beginning to show up on other mobile devices, sans Apple devices of course. I did recently link an article on the ReelSEO Facebook page that talked about a Google Android patch that allows for full Flash compatibility so there's your proof. Others are also pledging support for their mobile platforms.

There Is A Lot More To Flash Than Just Video

Second, Flash is NOT just a video player. Hell yeah! Sure, we talk about video here at ReelSEO, but in my other endeavors out in the real world I also talk about video games and, in fact, Flash is a major contender for the platform on a game I am working on with Cephalopod Games.

Flash Content Protection/DRM Appeals To Producers

Another major point in his list is DRM. Love it, hate it, avoid it at all costs, DRM is going to be around for some time and the content providers, the really big ones, want it. Other technologies, just don't have it. As the Immortal Stan Lee likes to say, 'nuff said.

Adobe Provides Strong Authoring Tools For Designers & Developers

Flash is bundled with other design and development tools in Adobe's popular Creative Suite packages.  Flash and other Adobe products have made it simple for designers to add engaging and interactive functionality with limited programming know-how.  Even with HTML5, designers may require applications and tools to author HTML5 pages and Adobe's software along with their support and community may play an integral part in helping designers and developers move forward with HTML5

Flash is Entrenched In The Online Ad Community

His final two points also play right into the ReelSEO wheelhouse, online advertisers love Flash and HTML5 has video codec issues to get sorted. Hurray for Howard Wen! Now go read his much longer article that should have been titled "Christophor Rick was Right about Flash..." Well, that's a bit egotistical I suppose, he could have just given us a nod in the article for having done a lot of the legwork (at least 2 of his reasons were in my article as well).

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Posted in Video Technology
About the Author -
Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media . View All Posts By -

What do you think? ▼
  • Steven Graff

    Other Devices
    Flash does show up on other devices, but even on the newest most powerful Android device it is dog slow and a degraded experience. Adobe still has a long way to go before Flash is a pleasant mobile-device experience. If they would focus on this, rather than playing the victim card and feigning championship of open development systems, none of us would be having this discussion. The world is not going to wait for the equivalent of an Intel i3 to be in a smart phone before we can have a good Flash experience, nor should device manufacturers have to build devices optimized for Flash. Like it or not Adobe has found itself in the crosshairs of a major market shift. There are finally compelling mobile devices and applications, and the adoption rate has caught Adobe off guard.

    More than Video
    Even more so than Flash, there is a lot more to HTML5 than video, which is why it is so appealing. The universe of HTML developers is much larger than Flash developers. I have met very few developers who were not interested in pushing the limits and learning new work arounds. In a development ecosystem where HTML developers are too often seen as a commodity, differentiating one's skill set is often a difference of US$20-40/hr. Early movers with expertise in HTML 5 are going to be demanding and receiving a premium which will further speed the adoption of the standard by HTML developers

    DRM
    There are lots of DRM tools that do not require specialized development skills, Flash does not have a lock on DRM.

    Development Tools
    True, Adobe does provide solid tools but they would be just as useful without Flash. I am not sure if there is a correlation with the development tools, but as one who seems to be always looking for development talent, it is the Flash developers who burn out and leave the industry more frequently in my experience. This experience has been echoed by many of the companies and partners I work with.

    Ad Community
    Online advertisers love Flash because for a long time there were no other alternatives. They did not love it in the beginning, nor did publishers. Flash is not going to disappear, but if publishers can do a page take over or provide much of the same interactivity with HTML5 and CSS3 with a smaller bandwidth hit they will jump at it.

    Historically a poster child
    It strikes me as odd that we have always granted Flash special status. Starting with Macromedia's original Flash Site of the Day program, the various web and ad industry awards for Flash based sites are unique in industries that generally ignore specific platforms and technology. Is there a special academy award for films shot with Panavision lenses, or shot on Kodak film? An award for Best Avid edited Commercial? An Emmy for Best Program on a Plasma Display. I think it is time we stop treating Flash as a fledgling technology that needs protected status and require it earn a place at the mobile-table instead of demanding one.

  • Catlin Barnes

    That said below is another example of the incredible power of HTML5 and it's future. Developers/clients are going to simply have to make hard choices based on UX and focus what kind of devices are most likely going to be used for viewing.

    Arcade Fire’s Experimental and Interactive New Video Shows What’s Possible with HTML5 (Chrome only) http://www.thewildernessdowntown.com/
    After viewing this remarkable experiment, imagine what the web will look like couple of years from now. Is there any doubt?