Company Brief: Sorenson Media

Some super-brief background on Sorenson Media:

• The company been around since 1995.
• Their Sorenson Spark video technology is one of the longest-available and widely used codecs. It was the first video codec in Apple QuickTime and Macromedia Flash (Now Adobe). And up until fairly recently, all YouTube videos were encoded in Spark as well.

What’s new with Squeeze 6: Faster, Better Quality, Improved UI, and Better Workflow

Sorenson’s press release covers all of the new features of Squeeze 6, including:

• Improved video quality and encoding speed
• One-step publishing and syndication, which they tout as “set it and forget it.”
• Review, approval, and notification capabilities for both account holders and clients/collaborators (via email or text message, web or mobile)
• Enhanced user interface (UI), including an intro screen of tutorial videos for new users, and;
• Direct publishing and syndication to more video sharing sites (YouTube, Twitter), and content delivery networks (Akamai, Limelight)
• More presets and filters.
• Encoding filter On2VP6 included
• Improved integration with AVID, Final Cut Pro, QuickTime Pro, and iMovie
• Complimentary account for all Squeeze 6 purchasers to Sorenson’s own video publishing platform and delivery network, Sorenson 360.
• Training videos now included with software purchase.

Squeeze 6's new user interface (UI)

The price is $799 for new users ($499 for Flash-only module), and $199 for the upgrade – with same pricing for Mac and Windows.

Interview with Sorenson Media’s President and CEO, Peter Csathy.

How significant is this software release compared to previous versions of Squeeze?

Peter: This is a significant produce release for us. We haven’t had a new product released for well over a year now. It’s more of a melding with our 360 Product into a total workflow solution. That’s the central theme of Squeeze 6: It’s no longer just a stand-alone application for video encoding; it’s now a total workflow solution for the video professional and the business user.

What challenges are you looking to solve for video professionals and business users with this new release?

Previously, the video professional has had multiple ‘pain points’ along their workflow journey. They may have used Squeeze and that’s great, but then there’s all the other things that they need – the publishing, hosting, streaming, analytics – all pieces they need as part of their overall workflow solution. That’s what we’ve tied together with Squeeze 6; we’re making the process as painless as possible for the video professional, so they can get back to their work.

Here’s a great line from one video professional: video encoding is the modern-day equivalent to watching paint dry. Up until this time, the video professional has been chained to their desk in many respects. They would start a job, not know when it was finished, there wasn’t any interactivity really available on the mobile side to make things happen efficiently from a time perspective. That video professional also had a bunch of disjointed tools to work with. We’re solving that, and the need is obviously greater than before, because professional video content is growing by leaps and bounds.

At the end of that day, for that video professional and for businesses that rely upon video (and that will essentially be all businesses in the next couple of years), as one of our own customers has said, “quality is credibility.” Consumer-grade videos are just not enough. And that’s for all of the things that go with that – the lack of control, the advertisements – all of that. Quality is credibility – whether someone is marketing their services, their wares, themselves, or their brand.

What were trying to do with our legacy is raise the bar again. There are 3 themes you’ll see: Our first one that I mentioned is our central theme – that Squeeze 6 is a total solution. It’s also the quality. We’ve raised the bar ourselves with the video quality with our industry-winning H.264 compression, and making the encoding process as fast as possible. But it’s not just the encoding process; it’s the freedom. This will free up the video professional so they, and those who they work with, can be as efficient as possible.

Listen to my podcast show reviewing Squeeze 6, where I go into some of the new features, and discuss my own thoughts on how well it lives up to its billing of “the total video workflow solution.”

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Permalink: Sorenson Squeeze 6 – Total Video Workflow Solution?

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Have you been in a situation where someone has used a video camcorder to recording what’s going on a computer screen? (Believe me, this still happens, including with one of my own clients.) It’s slow and ineffective, and certainly of poor quality when having to deal with screen flicker. What people really need is a software solution that can directly record what happens on the computer screen and have it save as a fully editable video file, that they can repurpose any way they want, and with any other media. This is referred to as a “screencast.”

Advantages of Screenflow’s video screencast software

Telestream describes their product, Screenflow, as an easy-to-use, professional screencasting studio for Mac computer users. You can capture the contents of your computer desktop – as well as a video camera, microphone, and your computer’s audio – into fully editable video files that can be quickly exported and published as  playable video files, or “screencasts,” for others to watch.

Here are some of the reasons that Video screencast software can be a very cost-effective and efficient way way to find, engage, educate, train, and motivate your audience anywhere online or offline.

• It’s easy – most of businesses need video DIY solution that are not “tecchie.”
• It’s high quality – the screen capture you make into a video can be as big as your computer screen already is. (Although you will likely want to size this down for bandwith purposes with an online viewing audience.)
• It’s quick – files can be ready for editing once you stop the recording, and export speeds are impressive. (You can also work on a new screencast while compressing another screencast file in the background.)
• It’s inexpensive – if you want to add audio and video of yourself, you can use any mic or your computer audio input, and your computer’s own webcam – no additional camcorder needed!
• It’s multi-integrated – On the better screencast programs like what Screenflow offers, you can add already-created video, audio, and image files to your screencast video.
• Its high on features – you can crop out parts of the screen, blur backgrounds, do callouts of foreground areas, zooms, add text objects, transitions, change clip speeds, freeze frames, adjust brightness and contrast, do color correction, audio ducking, and a lot more.

I’ve already used the previous version of Screenflow for giving professional demos, presentations, and tutorials, including online training. I’ve also used it a lot for what I call “video quickies” (Vickies) – a short video piece of me describing any information on my webscreen for an intended audience, or just for my own reference for later. (Often I share these with business associates for a project we’re collaborating on.)

Features I’d like to see

While I still don’t think there’s any single tool that can really work as an all-in-one video solution for most business needs (although that probably depends on your business), here are a few features I would like to see Screenflow add with their next version:

• More publishing options besides YouTube – including automated FTP upload, like what Sorenson Media offers with its own product. (I have been informed by Barbara that more publishing options will be upcoming in their next version.)
• Better adherence to YouTube metadata limitations. Like in iMovie, the YouTube Export feature doesn’t put a cap on how long you have your title description. This means it will get cut off in YouTube if you go over the character display limit, but you won’t know that in Screenflow. (But I should add that I unless you’re doing just a single video only for YouTube, hold off on using that feature in Screenflow. Save it instead for YouTube’s batch upload, or a video distribution service like TubeMogul, where you can batch export videos to multiple video sharing sites.

Pricing and more info

Screenflow is available for $99 for new users, and $29 for the upgrade price.

I highly recommend checking out the video demos on the product site, as well the Screenflow blog, Facebook and Twitter page – all packed with great updates and excellent use of crowdsourcing for examples, tips and collaboration opportunities for what you can apply with Screenflow for your own business or organization.

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Permalink: Screenflow 2.0 Improves Video Editing Features For Screencasting

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Why video marketers need to understand the law

Here at ReelSEO I’ve done a sizeable amount of coverage on legal issues with online video marketing, especially with copyright issues. That’s because there are numerous instances today of how companies take other’s copyrighted video work and use it to promote their own endeavors on the Web. Why? Because web video is incredibly easy to distribute, it is just as easy for others to copy and lift. Once you put it out online, you lose control of it.

However, what many people fail to realize is that just because you can lift a video from the web, it doesn’t mean you have a legal right to use it any way you want for your own purposes, commercial or non-commercial. And if you’re lifting this content from any large business or organization, chances are you may find yourself embroiled in a lawsuit!

Copyright violation example – Obama’s “Hope” picture

AP Photo/Manny Garcia/Shepard Fairey

It was recently reported by the Associated Press that the artist, Shepard Fairey who made a very popular campaign image for then-candidate Obama, admitted to basing his artwork on an AP photo with an exact likeness. The AP considered Fairey’s portrait to be a violation of it’s copyrighted material (the photo), which showing side-by-side, is an exactly likeness. Fairey had his portrait and image used for both political campaigns and commercial use.

As the AP reports, this distinction is critical because “fair use can sometimes be determined by how much of an original image or work was altered in the creation of a new work.” If the artist didn’t need to significantly alter the image he used — in this case the solo shot of Obama — then his claim could have been undermined. Fair use cases also may consider the market value of the copyrighted material and the intended use of the newly created work.

What made matters worse for the artist is that he employed the legal support of Stanford University’s Fair Use Project to sue the AP! So once it was learned that the artist lied about which AP photograph he used for his own work (not to mention attempting to destroy other evidence to bolster his own fair use case and cover up previous lies and omissions), his legal team dropped him and he was forced to issue an apology. As a result, he could be sued by the AP for monetary compensation as well.

Interview with copyright attorney David Adler – What online video marketers can learn

Taking the example of the Obama “HOPE” poster, David provides us with answers to some fundamental questions on fair use and online video marketing in my podcast interview:

1. How likely is the issue of Fair Use going to be one that applies to producers and marketers of online video today? In the future?
2. What are some scenarios of how businesses, organizations or individuals may be incorrectly claiming “Fair Use” protection for their own use of others’ copyrighted video, in their own online marketing practices?
3. What should a company, organization, or individual who is producing and promoting video for the Internet, look for in an attorney to help them out with understanding the issue of Fair Use?

Additional resources on fair use law and online video marketing

I encourage you to check out my video interview with author and ReelSEO colleague Daisy Whitney and her eBook which specifically covers fair use policies with internet media.

This is a post from ReelSEO Video Marketing
Permalink: “Fair Use” Legal Update – What Online Video Professionals Should Know

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From my experience with clients I work with on video projects, knowing about a company’s brand guidelines, or “brand standards,” is becoming of increasing importance, “after the fact.” Meaning, not only do video marketers often fail to be aware of them and even ask for them, but even the clients themselves (and their corporate offices) fail to mention them until after all of the video has been completed.  Getting  anything in writing to begin with due to the newness of the medium is also difficult which makes it fall to the subjectivity of the corporate brand manager, who is often themselves ignorant about web video. After doing a search online for a number of well known large companies who have their brand standards guidelines available online, not a single of them had anything publicly available about video.

This void I’ve found can create lots of problems between parties involved in a video project – the video marketer, the client, and their corporate office. I learned this the hard way from a recent client experience:

While I certainly am not the first person to run in this situation with a client and their corporate office, being that I couldn’t find anything else available elsewhere online, I’ll be glad to be the first to public share my experience. You see, I have a client that is an independent franchise owner of many retail stores under the brand of a major national retail company. I was commissioned by them to shoot a good quantity of videos for their website and web marketing.

Well, that takes us right into our podcast show. Now because it runs for 15 minutes, I’ve included an outline of the show in text format below.

What are brand guidelines?

First we answer the question of, what is a brand? According to Wikipedia, a brand is a name or trademark connected with a product or producer.

Why do we have brand guidelines?

Brand guidelines (also referred to as “brand identity guidelines”) are set up by a company to insure that their brand is used consistently and to protect their trademarks. They can be used for a lot of applications, especially marketing and promotional materials for the public, media and client prospects; and they can also be used for training materials and other in-house business activities.

Brand guidelines are created to show uniformity of a company’s message to all of these groups.

Without brand guidelines, a company can be sending mixed messages to different audiences. The negative result for a company is that the brand gets diluted, standards become difficult to enforce; and in extreme situations, they can even be at risk for lawsuits by its own business partners or customers.

How do brand guidelines apply to online video?

If you’re publishing and promoting online video, you need to pay attention to whatever existing brand guidelines there are, and figure out how they might possibly apply to online video. A good area to pay attention to is whatever guidelines there are for television ads and radio copy, casting of people, logo and graphic usage.

What happens if you don’t follow brand guidelines in your online video?

• You’ll be told to remove either the offending parts of a video or even all of the video you produced.
• You could end up having wasted all of your work.
• You could end up being sued!

Wrong assumptions with brand guidelines

• What you see at their office if what they want to feature to the public. (E.g., Purple hair.)
• It’s the videographer’s responsibility – wrong!
• Your client knows what they’re talking about – wrong!
• Brand guidelines always make sense – wrong!
• Independent franchises don’t have to follow the corporate offices brand guidelines – wrong!
• If I don’t follow brand guidelines nothing bad will happen to me – wrong! Corporate offices have the ability to go after you if you violate their brand guidelines. At the very least they can have all of the video taken down and never see the light of day. And in serious cases, if they find that you were aware of the brand guidelines and acted with disregard for them, you can even charged with violating their own trademarks.

Challenges with brand guidelines and online video

• Brand standards aren’t necessarily in-house corporate standards
• Many companies haven’t included guidelines for video. This includes some very large nationally-known companies I’ve worked with.
• Many of their affiliates never know to ask!
• Many of their affiliates avoid asking. (They wait until after the fact – when the video is already completed, and its too late to make any changes.)

Potential criteria (what to follow)

• Casting – guidelines for looks, demographics, expressions (Eg. – “Our models should be attractive but also have a genuine quality and a warmth about them.”)
• Copy/Theme – do they have guidelines for humor and tone? Sometimes doing a video in a silly format won’t fly. (E.g. – “not medical enough.”)
• Language – how are you referring to the company? How are you using their name? Their products? Their slogans? Even the dialogue may need to be reviewed.
• Colors – colors many need to show some similarity to the color palette in by the company, especially for solid colors featuring graphic text or blocks inserted in post production.
• Logo usage – how you feature the logo is a BIG deal. Even something as simple as an extra word or a graphic near the logo can be a violation of a company’s brand guidelines.
• Typography – typeface selections (serif or sans-serif), even right down to the font, for headlines or subheader or body text, may also be regulated by brand guidelines.
• Promotions – some offers may not apply to beyond the client’s regional area. If you’re making a video available online for everyone, then that needs to be either specified or thrown out entirely. You also need to remember that offers are time-sensitive, so videos may need to be taken down at a certain point.

Tips for video marketers with client’s brand guidelines

Research

• Get a feel for the corporate culture. Are they conservative? Active?
• Research videos online. What commercials or other public videos do they have available?

Client Dealings

• Contact whoever is in charge of the company’s brand marketing.
• Get a copy of a company’s brand guidelines in advance.
• Explain to that person what it is exactly you plan on doing for video content, publishing and marketing. Provide them with a script, and even a storyboard. Tell them where you plan to publish it. If you’re going to be optimizing the video for search results (or doing PPC marketing), tell them for what keywords. They may have PPC or SEO guidelines for affiliates.
• Have your client a sign a basic work agreement or waiver said all of the videos have been reviewed by them and approved for publication, and clear language saying that they indemnify you from liability. (That’s because client may want to run the videos regardless of what their corporate office tells them. Believe me, it happens!)
• Sometimes the client needs to establish their own brand guidelines, so take the initiative and offer to write them FOR them! Encourage the client’s corporate office to set up these standards for online video, based on your own marketing expertise.

So remember: practice “video brand standards” awareness up front

While companies may take a while to include brand standards and guidelines for video, it’s no less important for video marketers to avoid unforeseen problems with them. The best way to start is just by requesting brand guidelines in advance. That way, you protect both yourself and your client’s interests. Learn a company’s brand guidelines, apply them as best you can to your video content, and get the client to sign off on them before making it go public. Make it your own guideline for how you do video marketing for clients, and your own brand for exercising responsibility with video projects will be in solid standing.

This is a post from ReelSEO Video Marketing
Permalink: Online Video and Brand Guidelines – Challenges and Tips

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YouTube was excited to bring this first-ever full day event dedicated to video and social media to the SES community. Kristin said that people are really hungry for information on how to bring video and social media into their marketing plans. One of the main messages that YouTube brought to the audience at SES this year was around Promoted Videos.

It’s a pay-per-click model similar to Google Adwords which YouTube launched late last year that enables video content owners to promote their videos across YouTube through keyword-based targeting. Content owners set cost-per-click values and pay only when someone clicks to watch the video. With 90 millions unique monthly visitors to YouTube and now the second largest search engine on the web, after Google, many content owners and marketers have found this a great way to surface their videos on YouTube Search Results pages, within Related Videos and on the YouTube homepage. More information on editorial and format guidelines are here.

We asked Kristin about the interplay between video and social media and from her perspective,”video is a social medium” because video is about sharing and sharing to YouTube is the new viewing. You don’t just watch but you friend, tag, comment, rate and forward onto your other social networks. Video is really becoming part of people’s strategy and becoming part of the ecosystem of their marketing, not just part of their online marketing but part of their overall marketing plan.

This interview was recorded at the Search Engine Strategies conference in San Jose, August 11-13, 2009. Special thanks to our sponsor for video coverage of the conference, TurnHere. TurnHere Internet Video is a leading online video marketing services company. Check out the TurnHere affiliate program and earn money by offering online video marketing solutions to your clients.

This is a post from ReelSEO Video Marketing
Permalink: “Video is a Social Medium” – YouTube & Social Media

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Mobile browsing—and video-watching—is where things are headed, and at breakneck speed.  As more and more people hop on the smart phone bandwagon, it’s only logical that the mobile browsing experience will need to improve.  As Michael states, this is why you’re seeing such rapid advancement from the mobile service providers in creating 4G wireless broadband networks.  As use of mobile devices grows, so will the demand for rich content via those devices, particularly video.

He quotes an interesting statistic from Cisco that helps to point to the rapid pace of innovation in the mobile space.  Back in February, Cisco released its Visual Networking Index, which forecasts that mobile traffic will reach over an exabyte per month by 2012-2013.  To help put that in perspective, the online web hit the exabyte milestone in 2004, more than 30 years after the first email was sent. However, the mobile web will reach this milestone only 18 years after the first text message was sent.

Michael also touches on HTML5, and how there are mobile browsers supporting it already, like the latest Safari browser on the iPhone.  Because HTML 5 allows you to pull in location directly into the browser, it’s opening up capabilities that only native apps had previously.  He’s essentially hinting that “apps” on mobile devices might be made obsolete by the use of HTML 5; you won’t need to download apps, because they’ll be browser based.

Finally, he mentions a couple upcoming conferences from The Kelsey Group that you might take note of:

• Directional Media Strategies 2009 – September 22-24, 2009
  Hyatt Regency Grand Cypress, Orlando, FL
  Will have a focus on Yellow Pages publishers and the challenges they face.

• ILM:09 – Interactive Local Media – December 9-11, 2009
  Hyatt Regency Century Plaza, Los Angeles, CA
  Will have a focus on digital media in the local sphere.

Our thanks to Michael Boland for taking a few minutes to share his insights into the future of mobile browsing and video!

Special thanks to our sponsor for video coverage of the conference – TurnHere. TurnHere Internet Video is a leading online video services company. Check out the TurnHere affiliate program and earn money by offering online video solutions to your clients.

This is a post from ReelSEO Video Marketing
Permalink: How Rapid Growth in Mobile Technology & HTML 5 will Impact Video

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In this segment, Nate talks about the importance of social media as it pertains to video, the benefits of tapping into user-generated content, and the great opportunity in online video advertising that is presented by the current economy:

I think his best point is about how social media’s real power lies in the inherent trust users have with one another—or rather, the lack of trust users have in major brands.  Certainly the public is willing to embrace online video content even when it’s directly from the brand, as Nate points out.  However, the average user is far more likely to take a leap on watching a new video if it’s recommended by a friend rather than being suggested by the brand itself.  And social media makes such friend-to-friend recommendations as simple as a click of the mouse.

I’m far more likely to watch something my brother sends me via Facebook than I am if it’s being marketed to me by the company itself.  This is not unlike movie reviews.  Most film fans will read a review or two in their local paper or at RottenTomatoes.com, but we place far more emphasis on the feedback received from coworkers, friends, and real people we know and see in our daily lives.  Social media harnesses that trust in a way traditional PR cannot.  The fact that social media also allows the brand to achieve a wide audience without having to plan, implement, or fund traditional distribution is a pretty nice chunk of icing on the cake as well.

Nate goes on to talk about how brands are finding new ways to leverage user-generated content.  In addition to cutting costs on developing and filming a spot, brands that put user-generated video to work for them are also adding a second layer of that inherent trust to their message.  If I’m more likely to trust a friend than a brand on which videos to watch, I’m even more willing to watch a piece of content that was created without any involvement from that brand whatsoever.

It’s not dissimilar from my views on Twitter.  I’ve long said that Twitter’s real power for brands is not in using the service itself to send messages, but in harnessing the messages about your brand that are sent by everyday users.  Video is in the same category.  Sure, a brand can create a clever piece of video and promote it themselves on YouTube—as thousands have done already.  But the real power of online video for major brands is in harnessing what the masses are saying about them and leveraging that praise (or criticism) for maximum reach.

Finally, Nate talks about the economic recession, and the creativity it affords the more experimental brands.   Because video ads are still such a young concept, there’s great opportunity for brands to try something new—especially considering how cheap the economy has made such experimentation.  And the upside could be huge.  It’s risk/reward, only with virtually zero risk.  There may never be a better time for brands to jump into the online video advertising game.

We’re grateful to Nate Elliiott for taking the time to talk to us, and we hope you enjoyed what he had to say.

This interview was recorded at the Search Engine Strategies conference in San Jose, August 11-13, 2009.  Special thanks to our sponsor for video coverage of the conference – TurnHere. TurnHere Internet Video is a leading online video marketing services company. Check out the TurnHere affiliate program and earn money by offering online video marketing solutions to your clients.

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Permalink: Social Media & User-Generated Video – The Power Of Trust

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Sage talks about challenges with online video and debates whether or not marketer’s should allow comments when posting videos to YouTube.  If you allow commenting, you open yourself up to exposure of possible negative comments.  However, if you disable commenting, you look like “you dont get the medium.”

“All of those problems are far outweighed by the power and benefit of doing online video. …Search has evolved very interestingly and that primarily has to do with  universal search…  Google is now injecting videos directly into the search engine results pages”

Video & SEO Reputation

Sage gives an example of how online video can drastically affect search engine rankings and highlights the example of the “United Breaks Guitars.”  As he states, if you do a search in Google for “United Airlines”, you will see that the video shows prominently in the 3rd Organic position.   So you can see the power of using online video for SEO reputation management.  After this viral video hit, United did pay for the guitar that was broken.

“There’s a really great opportunity of getting new organic listings in the search results by using online video”

Thanks to Sage Lewis of Sage Rock for taking the time to talk with us.

And thanks to our sponsor for this coverage – TurnHere. TurnHere Internet Video is a leading online video marketing services company. If you are looking to add online video services and solutions to your company’s existing offerings, you should consider joining TurnHere’s affiliate program. It is easy, and they’ll do all the work for you, allowing you to focus on your core offerings.  You can learn more about the TurnHere affiliate program here.

This is a post from ReelSEO Video Marketing
Permalink: Youtube, Web Video and SEO Reputation Management

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4. The Next Wave for Online Video – SES San Jose 2009
5. SES San Jose & ClickZ Video Events – Podcast Preview!

[Please visit this post on ReelSEO.com to watch the video]

During the second week of August, ReelSEO was at the SES San Jose 2009 conference as a media sponsor.  We were also at the ClickZ social media and video strategies forum which was an entire day devoted to online video and social media.  Since the conference, I’ve published several interviews that we captured at the event.  The goal of these interviews was to capture leading search industry experts and have them discuss the importance of online video when it comes to internet marketing, and in particular, search marketing.  We also wanted to collect some excellent tips from these thought leaders on how to make your online video efforts pay-off with regard to search engine rankings.

If you havent yet had the chance to watch these videos, my interviews with Matthew Liu of Youtube, Aaron Wall of SEOBook, and Bruce Clay are of particular interest when it comes to video SEO.   You can catch all of the interviews at our SES San Jose 2009 playlist on our YouTube channel.

Special thanks to Daisy Whitney for taking the time to work with me in wrapping up our coverage.

I’d also like to thank our sponsor for this coverage – TurnHere.   TurnHere Internet Video is a leading online video marketing services company.   If you are looking to add online video services and solutions to your company’s existing offerings, you should consider joining TurnHere’s affiliate program. You can learn more about the TurnHere affiliate program here.

Stay tuned as I’m working on getting several more interviews up within the week.

This is a post from ReelSEO Video Marketing
Permalink: Daisy Whitney & ReelSEO at SES San Jose 2009

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In our interview with Bruce, he discusses “Engagement Objects” and talks about how these engagement objects, in particular video, are thought to be of crucial importance when it comes to organic and universal search.

What is an Engagement Object?

An “Engagement Object” is an element or multimedia component that you can add to your website that is engaging and causes users to interact with your website.

Bruce also talks about variables that are important to the Google search algorithm and discusses how the introduction of universal search has resulted in a change in the number of variables that are considered for ranking.   Previously, it was accepted that Google used 120 variables to rank websites.  Since the introduction of universal search and more use of engagement objects across websites, the thought is that Google has increased the algorithm variables to 200 variables, most of which can be attributed to these engagement objects.

“…In the case of video, we believe that as one of the more important engagement objects, google has actually started to build it into the algorithm.  To us, that means if your website has engagement objects on it,  video or mp3…  it is going to be received by the algorithm better and your site will actually have an opportunity to rank better.

Now today, we haven’t seen it much as an incidence of ranking, mostly because not everyone is doing it. …I dont think weve yet seen even the tip of the iceberg.

I think, that a year from now, we are going to be sitting here saying – ‘if you don’t have video, if you don’t have engagement objects on your website, you are just not going to rank.  It will make you last amoung equals if you don’t have it.”

Thanks to Bruce Clay for taking the time to talk with us

This interview was recorded at the Search Engine Strategies conference in San Jose, August 11-13, 2009.  Special thanks to our sponsor for video coverage of the conference – TurnHere. TurnHere Internet Video is a leading online video marketing services company. Check out the TurnHere affiliate program and earn money by offering online video marketing solutions to your clients.

This is a post from ReelSEO Video Marketing
Permalink: Without Video, Your Website will NOT Rank in the Future

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