http://www.reelseo.com The Online Video Marketing Guide Wed, 19 Jun 2013 20:30:11 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 http://www.reelseo.com/apple-video-finds-emotionally-compelling-stories-apps/ http://www.reelseo.com/apple-video-finds-emotionally-compelling-stories-apps/#comments Wed, 19 Jun 2013 20:30:11 +0000 Chris Atkinson http://www.reelseo.com/?p=83417 Apple's "Making A Difference...One App at a Time" is a great example of telling stories and compelling audiences rather than strictly saying "Look at us and all these great things we can do!" type of ad. Finding an emotional resonance in your video is one of the chief aspects you look for in video creation.]]> http://www.reelseo.com/apple-video-finds-emotionally-compelling-stories-apps/feed/ 0 http://www.reelseo.com/charity-water-shows-video-email-campaigns-successful/ http://www.reelseo.com/charity-water-shows-video-email-campaigns-successful/#comments Wed, 19 Jun 2013 18:30:57 +0000 Chris Atkinson http://www.reelseo.com/?p=83406 A recent study in the e-mail video campaign of charity: water sheds light on how to create an e-mail campaign that works, that compels rather than annoys. The trick: only send to people who want to receive these e-mails, don't ask for the money, and compel people to want to help.]]> http://www.reelseo.com/charity-water-shows-video-email-campaigns-successful/feed/ 0 http://www.reelseo.com/mobile-phone-shoot-business-videos-reelrebel-42/ http://www.reelseo.com/mobile-phone-shoot-business-videos-reelrebel-42/#comments Wed, 19 Jun 2013 16:30:15 +0000 Chris Atkinson http://www.reelseo.com/?p=83368 Using the camera in your phone to shoot a business video can be an attractive thing for people looking to create video on the cheap. Unfortunately, with these types of cameras, the limitations are such that there are very few instances when it makes sense to use them.]]> http://www.reelseo.com/mobile-phone-shoot-business-videos-reelrebel-42/feed/ 0 http://www.reelseo.com/5-tools-online-video-marketers-roi/ http://www.reelseo.com/5-tools-online-video-marketers-roi/#comments Wed, 19 Jun 2013 14:30:53 +0000 Guest Expert http://www.reelseo.com/?p=83329 Discover 5 tools to help you leverage your online video marketing. From video hosting to rich-content social media posts, we'll take you through some of the most innovative services for displaying and sharing your videos online.]]> http://www.reelseo.com/5-tools-online-video-marketers-roi/feed/ 0 http://www.reelseo.com/vine-catching-youtube-social-media-engagement/ http://www.reelseo.com/vine-catching-youtube-social-media-engagement/#comments Tue, 18 Jun 2013 19:30:33 +0000 Chris Atkinson http://www.reelseo.com/?p=83380 A new study conducted by SocialBakers is seeing some pretty impressive gains by Vine compared to YouTube when it comes to engagement rates on Twitter. Vine has only been around for 6 months and for the most part, only on iOS, so catching up to YouTube on the social media platform is impressive.]]> http://www.reelseo.com/vine-catching-youtube-social-media-engagement/feed/ 0 http://www.reelseo.com/ballyhooed-facebook-ads-delayed-fall/ http://www.reelseo.com/ballyhooed-facebook-ads-delayed-fall/#comments Tue, 18 Jun 2013 17:30:53 +0000 Chris Atkinson http://www.reelseo.com/?p=83362 Facebook has delayed their video ads again, moving from the Summer to, at earliest, the Fall. The much-discussed Facebook video ads have been anticipated all year. But because of changes that Facebook is planning, the ads will be delayed another season.]]> http://www.reelseo.com/ballyhooed-facebook-ads-delayed-fall/feed/ 0 http://www.reelseo.com/maker-creating-video-destination-site-plan-killing-youtube/ http://www.reelseo.com/maker-creating-video-destination-site-plan-killing-youtube/#comments Tue, 18 Jun 2013 16:15:50 +0000 Chris Atkinson http://www.reelseo.com/?p=83357 Maker Studios is creating a video platform for its creators to get some independence from YouTube. While Maker's talent will likely remain with YouTube, and Maker's new platform won't be a direct competitor, the move is becoming more common for MCNs looking to create new revenue streams.]]> http://www.reelseo.com/maker-creating-video-destination-site-plan-killing-youtube/feed/ 1 http://www.reelseo.com/skittles-lets-decide-figurine-dies-latest-wacky-ad/ http://www.reelseo.com/skittles-lets-decide-figurine-dies-latest-wacky-ad/#comments Tue, 18 Jun 2013 14:00:48 +0000 Chris Atkinson http://www.reelseo.com/?p=83304 Skittles' new ad, called "Skittles Figurines," has people choose which figurine they want to get smashed after the first one produces mountains of Skittles. YouTube's Choose-Your-Own-Adventure landscape using annotations can make ads fun and interactive.]]> http://www.reelseo.com/skittles-lets-decide-figurine-dies-latest-wacky-ad/feed/ 0 http://www.reelseo.com/summit-early-bird/ http://www.reelseo.com/summit-early-bird/#comments Mon, 17 Jun 2013 21:30:20 +0000 Chris Atkinson http://www.reelseo.com/?p=83292 You have until Monday, June 24 to take advantage of the Early Bird rate to register for the ReelSEO Video Marketing Summit, taking place July 25-26 in San Francisco. A tremendous roster of speakers with diverse areas of expertise in video marketing will be there, so register today!]]> http://www.reelseo.com/summit-early-bird/feed/ 0 http://www.reelseo.com/skype-video-messages/ http://www.reelseo.com/skype-video-messages/#comments Mon, 17 Jun 2013 20:13:20 +0000 Carla Marshall http://www.reelseo.com/?p=83311 Video calling via Skype has been live for a while but now you can record and send a free video message to any of your contacts - even if they are not online. The feature has been enabled for iOS, Android, Mac, Windows 8, Blackberry and Windows Desktop.]]> http://www.reelseo.com/skype-video-messages/feed/ 0 http://www.reelseo.com/fullscreen-making-strides-towards-original-programming/ http://www.reelseo.com/fullscreen-making-strides-towards-original-programming/#comments Mon, 17 Jun 2013 18:55:34 +0000 Chris Atkinson http://www.reelseo.com/?p=83300 Fullscreen's latest Series A funding paves the way for the multi-channel network to start investing original programming. They already announced an original series with Devin Super Tramp awhile back, as well as Ryan Seacrest Productions.]]> http://www.reelseo.com/fullscreen-making-strides-towards-original-programming/feed/ 0 http://www.reelseo.com/netflix-dreamworks-animation-original-content/ http://www.reelseo.com/netflix-dreamworks-animation-original-content/#comments Mon, 17 Jun 2013 16:50:37 +0000 Chris Atkinson http://www.reelseo.com/?p=83296 Netflix continues their run on original content, as they strike a deal with Dreamworks Animation, the guys behind Shrek, Madagascar, and How to Train Your Dragon, to be the exclusive provider of TV-like episodes of Dreamworks Animation originals.]]> http://www.reelseo.com/netflix-dreamworks-animation-original-content/feed/ 0 http://www.reelseo.com/gm-stuck-gear-state-marketing-cars-social-video/ http://www.reelseo.com/gm-stuck-gear-state-marketing-cars-social-video/#comments Mon, 17 Jun 2013 13:53:22 +0000 Greg Jarboe http://www.reelseo.com/?p=83283 The automotive industry is still woefully behind when it comes to video marketing. Which is strange, because purchase intent increases when consumers are exposed to a brand's video. A look into the automotive industry and video today.]]> http://www.reelseo.com/gm-stuck-gear-state-marketing-cars-social-video/feed/ 0 http://www.reelseo.com/the-week-in-video-kimmel-youtube/ http://www.reelseo.com/the-week-in-video-kimmel-youtube/#comments Sun, 16 Jun 2013 15:16:36 +0000 Carla Marshall http://www.reelseo.com/?p=83220 Want to see how Google Glass really works when you ask it a question or how inbuilt internet could be the future of every new car? We bring you the highlights from the weeks online video news. ]]> http://www.reelseo.com/the-week-in-video-kimmel-youtube/feed/ 0 http://www.reelseo.com/fathers-day-videos-laugh-cry-wince/ http://www.reelseo.com/fathers-day-videos-laugh-cry-wince/#comments Sun, 16 Jun 2013 13:44:11 +0000 Carla Marshall http://www.reelseo.com/?p=83222 It's Father's Day so what better way to celebrate the handing over of socks, a case of beer and a homemade card to dad as you watch a selection of funny, cheesy and heartwarming videos that celebrate his special day. ]]> http://www.reelseo.com/fathers-day-videos-laugh-cry-wince/feed/ 1