EveryZing, the media industry's go-to solution for next-generation universal search and audio/video SEO, announced today that it has entered into a strategic partnership with YuMe to provide turnkey in-stream advertising solutions to its network of publisher customers. YuMe is the leading ad management platform and a premium advertising network for the explosive online video industry, and includes publisher relationships with over 500 video sites including NBC and MSN. With the YuMe integration, EveryZing's customers can now fully manage their own in-stream ad campaigns, or benefit from the monetization of their content from the YuMe advertising network. YuMe's Adaptive Campaign Engine (ACE) accepts ad feeds from third-party ad networks and third-party syndication feeds, such as Google AdSense for Video and Shopping.com, which can be included in a publisher's overall advertising mix ensuring each video ad impression is matched to the best money-making opportunity.
"Deploying a complete video experience is still frustrating for many publishers," said Tom Wilde, EveryZing CEO. "Our customers have increasingly come to rely on us for an end to end solution for the discovery, indexing, and monetization of their video content. With the integration of YuMe and Google, we are now able to provide premium monetization to go with the enhanced consumption we provide to our customers.”
EveryZing's award-winning solutions drive enhanced search engine discovery, increased user engagement, and best in class social features for premium publishers across the Web such as Media General, CBS Radio, Boston.com, and DallasCowboys.com, and with the addition of YuMe, those publishers now have a turnkey solution for the serving and management of in-stream ads. YuMe is now "natively" integrated with EveryZing's MetaPlayer, providing immediate monetization capabilities across EveryZing's customer base. In addition, EveryZing's ability to generate rich metadata for every video clip will deliver superior ad targeting and enhanced CPM's for YuMe ads.
"We are thrilled that EveryZing has selected our video ad platform to power its network of publishers," said Jayant Kadambi, co-founder and President of YuMe. "EveryZing's publishers will now be able to leverage our advanced targeting and optimization capabilities, as well as our innovative video ad formats and ad sales network, to maximize inventory revenue.”