EveryZing, a leader in next-generation universal search and video search engine optimization ("vSEO”) technologies, today announced that FOXSports.com on MSN is utilizing EveryZing to provide its users with enhanced discovery capabilities for the site's leading video content.
FOXSports.com's video content will be continuously processed by EveryZing's ezSEO to create a full-text, time-stamped output for each video clip. This text will then flow into EveryZing's proprietary publishing system, which will create search engine-friendly Web pages for FOXSports.com video content. EveryZing's platform is scaled to process thousands of hours of content and millions of page views per day.
"Over the past several years, FOX Sports Interactive has built the Web's leading destination for online sports video, and making that content easily discoverable for our users in a high priority," said Andrew Hossom, VP of Marketing for FOX Sports Interactive. "EveryZing's product was easy to integrate and powerful enough to handle our scale in terms of volume of content and users.”
"Sports is one of the hottest categories for Web video consumption," said Tom Wilde, EveryZing's CEO. "With ezSEO, FOXSports.com's unique, high-quality video content will be easily discoverable across all of the Web's major search engines, which will deliver a cost effective channel for attracting new users to the site and unlocking the advertising opportunities." the site and unlocking the advertising opportunities.”