Evaluating Media Opportunities? Think Like A Venture Capitalist
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There are a million and one new advertising platforms, technologies and tools today, it seems. So how can you figure out which new media opportunities to test and try? Use the same criteria a venture capitalist would use for investing.
Online advertising executive turned venture capitalist Brian McAndrews shared his specific tips at the iMedia Summit and Daisy Whitney shares them with her viewers in this week's New Media Minute. This episode also includes the latest insight from interactive agency Questus on how young consumers are relying on social media to make purchase decisions.
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About the Author - Daisy Whitney
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. - View All Posts By Daisy Whitney
