Evaluating Media Opportunities? Think Like A Venture Capitalist

There are a million and one new advertising platforms, technologies and tools today, it seems. So how can you figure out which new media opportunities to test and try? Use the same criteria a venture capitalist would use for investing.

Online advertising executive turned venture capitalist Brian McAndrews shared his specific tips at the iMedia Summit and Daisy Whitney shares them with her viewers in this week's New Media Minute.  This episode also includes the latest insight from interactive agency Questus on how young consumers are relying on social media to make purchase decisions.

About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

What do you think? ▼
  • http://www.learningdslrvideo.com/ Dugdale

    I am trying to figure out the connection between you and Daisy...why so many videos of her?

    • http://www.reelseo.com/ Mark Robertson

      Daisy is a friend and we are proud to syndicate her New Media Minute show
      each Tuesday for her.