There are a million and one new advertising platforms, technologies and tools today, it seems. So how can you figure out which new media opportunities to test and try? Use the same criteria a venture capitalist would use for investing.
Online advertising executive turned venture capitalist Brian McAndrews shared his specific tips at the iMedia Summit and Daisy Whitney shares them with her viewers in this week's New Media Minute. This episode also includes the latest insight from interactive agency Questus on how young consumers are relying on social media to make purchase decisions.