Want Engagement? Just Scare The Hell Out Of Your Audience With Prankvertising

Want Engagement? Just Scare The Hell Out Of Your Audience With Prankvertising

The most powerful emotion we have isn't love, it's fear. So say advertising agency John St., who, after tackling the catvertising meme with such aplomb, set their sights on the latest video craze, prankvertising. The Toronto agency's new spoof on the ad world promises that they'll do anything, a.n.y.t.h.i.n.g, to help you get your brand noticed, be it the kidnap of a baby to promote your deodorant or ripping a couple from their bed in the dead of night by masked intruders to give your new beer the viral treatment.

The agency promise that their new marketing strategy, "exFEARiential" will give your customers an experience they will never forget, literally. Fear and memory are so interlinked that scaring the living daylights out of a consumer will sear your brand message in their brain forever. And never mind actors, using real people in real horrifying situations means not only are they in the ad - they ARE the ad. John St. have already picked up a couple of well deserved awards for the spoof. Really, it's almost too good....

In addition to the main attraction, John St went that extra mile and produced full videos of the fake stunts:

[Video removed from YouTube]

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About the Author -
Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing. View All Posts By -

What do you think? ▼
  • http://motivideos.com/ Ivan Nelson

    The spoof presents an important question. The real advertising pranks mentioned, although rarely extreme, could indeed one day lead to a few lawsuits by people scared out of their wits and getting ill as a result.