Following last week's launch of Endemol Beyond, the broadcasting giant has appointed ex-Maker Studios executive Will Keenan to lead its North American division. As President of Endemol North America, he will be responsible for the creation of a premium network of local and international channels across multiple platforms such as YouTube, Yahoo, Dailymotion and AOL. Endemol Beyond confirm that this venture will include both original content as well as third-party programming.
Cris Abrego and Charlie Corwin, co-CEOs and chairmen of Endemol North America said of the appointment: "We admire the innovation that digital entrepreneurs like Keenan are bringing to this space. He is a creative and bold visionary and the right choice to lead our premium channel network in the U.S".
As VP Of Vertical Development, Network Programming at Maker Studios, Keenan was responsible for the aquisition of a series of high-profile channels, including BadLipReading, seesmod (Kevin Smith), and Emmy-nominated actress/comedienne Margaret Cho.
Speaking about his new role, Keenan said:
I am honored to be a part of the continued evolution of Endemol, a world leader in creating, producing and distributing some of the most recognized entertainment content across the globe. In this new role, I am looking forward to leading a first of its kind premium channel network venture and a digital dream team that will transform the way digital content is experienced and delivered.
Endemol Beyond's $40 Million investment into online channels will expand their reach within North America and other markets.