In the 'Get Offa My Cloud' Department, Encoding.com has decided to head over to RackSpace and use their cloud computing to power its software as a service video encoding.
Why? Isn't one cloud the same as the other (silver lining and all)? Apparently not.
Encoding.com believes that the cloud computing at Rackspace Hosting will give them more power and higher average speed of encoding. In fact they believe that it could be up to twice as much and without any additional cost to them. That's a great deal if I ever heard one. Why might they do that?
Well on a weekend last year, Encoding.com processed 100,000 videos. Yes, in one weekend. That's an awful lot of videos I must say and to provide guaranteed turn-around times for encoding services at a fraction of the cost of in-house encoding they seem to need more processor power for those peak times. The company is said to have encoded more than three and a half million videos to date.
"We offer a studio-class service at industry-leading encoding speeds with guaranteed service level agreements. We need a cloud solution that is powerful, dynamic and stable," said Jeff Malkin, chief operating officer, Encoding.com. "With their Fanatical Support, rapid response and personal attention, The Rackspace Cloud helps us focus on what we know best – video encoding.”