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  • Jeremy Estes

    Great road map for video linkbait. I've recently started using video as linkbait in a linking campaign for one of my business directories. I'll do a quick "profile" of the company and embed the video in the business directory listing - then Tweet the URL to the business.

    I'm using Youtube, but I REALLY like the path you laid out for hosting the video until link campaign is over, THEN pushing to YouTube, and finally marking private to clean up with leftover links.

    This is the second time this week I've been awesome content from a Distilled pro.

  • Omar Marts

    Steps 8-9 are a good strategy from an SEO perspective. Really challenges content creators to create valuable content that remains relevant in that time frame.

  • Adam Lundquist

    Nice article. I think the form following the function is important, but you have to think outside the b. For example (as you point out) Infographics are all the rage and they have traditionally been static. However, video infographics bring a whole new dimension

    • Phil Nottingham

      I agree....sort of - but simply turning an infographic into a video isn't a value in and of itself. You could take a terrible infographic, turn it into a video and it'll still be terrible.

      The content is "the thing" and the way you present it is essentially packaging. That's crucially important of course, but it's not enough to just have cool presentation these days.

      You can get some wins for doing something in an unusual style, but truly great pieces have a lot of substance behind just the styling.

      Cheers for the comment!

  • Thierry

    Observation regarding link bait from our own experience with it.

    We are produce pieces for a client who works with partners offering specific services to their clients. When the piece is finished we always ask the client's partners to embed or link to the video in question on their own websites. We've allowed them to do so by giving them an embed code which allows us to track click-through rates, unique user views on their site and all sorts of other information. (Platform used is Wistia). We then use this information and relay that to our client so that they can assess the success of the piece based on the information gathered.

    The strategy here is not to get more 'leads' back to our client's website but to build our client's brand and credibility by making our content available on their partners' websites. The information we gather from the embeds then becomes a valuable tool to asses the relationships our client has with the partners and establish best practices moving forward.

    We did have a case where our client's partner used the piece and simply added it to their own YouTube channel and embedded it on their website. This became the most popular piece we have produced but because we don't have access to their analytics (from their YouTube webpage) and there are no links back to our client's site on their page it's hard to quantify the results.

    So that's what we've found from our own experiences. Thanks for this article great information here!

    • Phil Nottingham

      That's completely legit, assuming all parties know exactly what's happening in the exchange process. While it's not "link bait" as such, it ultimately follows the same model as the "get others to embed your video" process and treats your content as an asset for your partners/affiliates to use.

      Regarding the YouTube upload, you should find out who has embedded it (Use a tool like Open Site Explorer from SEOmoz) and go and ask them if they'll link to you also. It should be a relatively strong lead, as they've essentially already linked to your content anyway.

  • Mark Robertson

    Stoked to have you here Phil. Great article.

    • Phil Nottingham

      Thanks Mark!