This week on The Reel Web, we take a look at some new statistics for online video viewing which show a drastic change in consumption of long-form video. We also discuss changes Youtube is making to its playlists and embeds, recent enhancements by Vimeo to provide quality music for your videos, streaming live gameplay, Twitch.tv, and E3 Live.

Long-Form Viewing Gets a Boost

To start off, let’s have a look at these statistics on video viewing from the Global Video Index Report. I’d like to point out this one, specifically, which shows a drastic increase in long form video views. Videos greater than ten minutes comprised around half of all video views last quarter. Here is another chart to consider, which shows that tablets have actually passed desktop computers as devices for online video consumption.

The proliferation of TV’s with internet capability has also contributed to more people watching online videos. In fact, that number has almost doubled in just about three months. According to this chart, back in January the average time for videos viewed on connected TV’s was around seven minutes. Now that number is just short of thirteen minutes. For those of you who are creating longer videos, this is shift is obviously great news.

Youtube Adds Some New Playlist & Embed Features

Youtube has made playlists a bit more convenient with the release of a new bit of code which, when added to the embedded video code, shows the playlist in the embedded video. Youtube has also made it possible to include short clips of a video in your playlists, rather than the whole thing. This makes it easier for you to assemble relevant video playlists, while leaving out sections of the same videos that may detract from the theme. More info on these new features can be found here and here.

Live Streaming for Gamers Picks Up Momentum

Live streaming video content is a great method for interviews and conferences, but it doesn’t have to be limited to “talking heads.” More and more people are starting to stream all sorts of content, with one of the more popular types of content being video games. Youtube is getting in on this trend by streaming live video coverage of E3 over the next several days, but now there is also a service dedicated to streaming live video content.

Twitch.tv is a service that, once you install their client on your computer, allows you to stream any pc game that you play live to their website. This is a great tool for gamers, both for teaching and pure entertainment. Some games are even including this service in their programs, making it that much easier to post your gaming experience. This is a really cool idea, and I’m looking forward to seeing how far it gets in the gaming community.

New Music Options From Vimeo

For those of you who don’t want to deal with the nightmare that is content royalties, Vimeo’s new enhancer tool now offers some cool new options for including music in your online videos. You may have to pay a couple bucks, but the quality is very high compared to most of Youtube’s stuff. The interface is also really easy to use, allowing you to edit everything in one place. You can also purchase the track, download it, and include it in your videos on Youtube if you prefer to do it that way.

QUESTION: Where do you get music for your videos?

  • http://www.videoleadsonline.com/ videoleadsonline

    So here is a question that many have asked me, and I’ll in turn as you Tim…
    With YouTube using their sound tracks makes it impossible for you to Monetize your video from that point on. What about Vimeo? If you use their Enhancer/Music Sound Track thingy… can you stick ads against the video (Monetize it) and get revenue from the ads or are you shut our from that option like you are on YouTube?
     
    … And for @PaulAnthony and ‘Friendly Music’ – how about Monetization options when using Friendly Music?

    • PaulAnthony

       @videoleadsonlineCurrently Vimeo doesn’t have an option to monetize video content uploaded to the site so there is no way, Enhancer or otherwise, to even attempt to monetize your videos – the infrastructure isn’t currently there.  Regarding monetization of videos using Friendly Music, the site offers licenses for both commercial and non-commercial uses  – when one of our users buys a commercial license ( they start at $25 depending on the size of the company) you can then have the claims released once you upload your video to the site.  If you’re making a larger volume of videos and a $25 license is too expensive on a one-off basis, we also have blanket licenses that allow someone with volume to either pay a flat fee or a % of revenue generated from YouTube ad rev back to us.  
       
      We’ve tried all sorts of models b/c there are so many different types of individuals and companies of all sizes using the YouTube monetization system…usually we can find something that fits for everyone but we’re always open to new ideas b/c the space is changing so rapidly.
       
      hope that answers your questions.  What has been useful for you as music resources that allow you to monetize your videos and still have good quality music, I’m curious.
       
      PA

    • timschmoyer

       @videoleadsonline I don’t see how there’s any way they could monetize copyrighted material for anyone other than the copyright holder, so no, I don’t think there will be a way for third parties to monetize them without a legal partnership with the copyright holder.

  • PaulAnthony

    I tried the Enhancer product on Vimeo…it works great and is really useful.  Any tool that allows you to not have to crack open an editor and add a song saves you so much of time.  WeVideo is another online video editing tool worth checking out.
     
    Re: your question of where to get music for videos, try out Friendly Music ( partnered with YouTube).  It has over 1m tracks, great search tools and has been used for soundtracks in over 5m videos.  ( full disclosure: I work there so I’m biased of course, but we have lots of happy users so try it out and see what you think.)

  • http://www.videoleadsonline.com/ videoleadsonline

    So here is a question that many have asked me, and I’ll in turn as you Tim…
    With YouTube using their sound tracks makes it impossible for you to Monetize your video from that point on. What about Vimeo? If you use their Enhancer/Music Sound Track thingy… can you stick ads against the video (Monetize it) and get revenue from the ads or are you shut our from that option like you are on YouTube?
     
    … And for @PaulAnthony and ‘Friendly Music’ – how about Monetization options when using Friendly Music?

    • PaulAnthony

       @videoleadsonlineCurrently Vimeo doesn’t have an option to monetize video content uploaded to the site so there is no way, Enhancer or otherwise, to even attempt to monetize your videos – the infrastructure isn’t currently there.  Regarding monetization of videos using Friendly Music, the site offers licenses for both commercial and non-commercial uses  – when one of our users buys a commercial license ( they start at $25 depending on the size of the company) you can then have the claims released once you upload your video to the site.  If you’re making a larger volume of videos and a $25 license is too expensive on a one-off basis, we also have blanket licenses that allow someone with volume to either pay a flat fee or a % of revenue generated from YouTube ad rev back to us.  
       
      We’ve tried all sorts of models b/c there are so many different types of individuals and companies of all sizes using the YouTube monetization system…usually we can find something that fits for everyone but we’re always open to new ideas b/c the space is changing so rapidly.
       
      hope that answers your questions.  What has been useful for you as music resources that allow you to monetize your videos and still have good quality music, I’m curious.
       
      PA

    • timschmoyer

       @videoleadsonline I don’t see how there’s any way they could monetize copyrighted material for anyone other than the copyright holder, so no, I don’t think there will be a way for third parties to monetize them without a legal partnership with the copyright holder.

  • PaulAnthony

    I tried the Enhancer product on Vimeo…it works great and is really useful.  Any tool that allows you to not have to crack open an editor and add a song saves you so much of time.  WeVideo is another online video editing tool worth checking out.
     
    Re: your question of where to get music for videos, try out Friendly Music ( partnered with YouTube).  It has over 1m tracks, great search tools and has been used for soundtracks in over 5m videos.  ( full disclosure: I work there so I’m biased of course, but we have lots of happy users so try it out and see what you think.)