This week on The Reel Web, we take a look at some new statistics for online video viewing which show a drastic change in consumption of long-form video. We also discuss changes Youtube is making to its playlists and embeds, recent enhancements by Vimeo to provide quality music for your videos, streaming live gameplay, Twitch.tv, and E3 Live.
Long-Form Viewing Gets a Boost
To start off, let’s have a look at these statistics on video viewing from the Global Video Index Report. I’d like to point out this one, specifically, which shows a drastic increase in long form video views. Videos greater than ten minutes comprised around half of all video views last quarter. Here is another chart to consider, which shows that tablets have actually passed desktop computers as devices for online video consumption.
The proliferation of TV’s with internet capability has also contributed to more people watching online videos. In fact, that number has almost doubled in just about three months. According to this chart, back in January the average time for videos viewed on connected TV’s was around seven minutes. Now that number is just short of thirteen minutes. For those of you who are creating longer videos, this is shift is obviously great news.
Youtube Adds Some New Playlist & Embed Features
Youtube has made playlists a bit more convenient with the release of a new bit of code which, when added to the embedded video code, shows the playlist in the embedded video. Youtube has also made it possible to include short clips of a video in your playlists, rather than the whole thing. This makes it easier for you to assemble relevant video playlists, while leaving out sections of the same videos that may detract from the theme. More info on these new features can be found here and here.
Live Streaming for Gamers Picks Up Momentum
Live streaming video content is a great method for interviews and conferences, but it doesn’t have to be limited to “talking heads.” More and more people are starting to stream all sorts of content, with one of the more popular types of content being video games. Youtube is getting in on this trend by streaming live video coverage of E3 over the next several days, but now there is also a service dedicated to streaming live video content.
Twitch.tv is a service that, once you install their client on your computer, allows you to stream any pc game that you play live to their website. This is a great tool for gamers, both for teaching and pure entertainment. Some games are even including this service in their programs, making it that much easier to post your gaming experience. This is a really cool idea, and I’m looking forward to seeing how far it gets in the gaming community.
New Music Options From Vimeo
For those of you who don’t want to deal with the nightmare that is content royalties, Vimeo’s new enhancer tool now offers some cool new options for including music in your online videos. You may have to pay a couple bucks, but the quality is very high compared to most of Youtube’s stuff. The interface is also really easy to use, allowing you to edit everything in one place. You can also purchase the track, download it, and include it in your videos on Youtube if you prefer to do it that way.
QUESTION: Where do you get music for your videos?