Driving Discoverability – Optimizing Video for the Web
We continue to witness the explosive growth of the next phase of the Internet's lifecycle – multimedia. Forty-five percent of users' time online is now spent consuming content, and 77 percent of unique users have consumed online video. By 2012 video advertising is estimated to reach $7.1 billion dollars, according to Forrester research. As with the rapid growth of any market segment, the complexity of the opportunity grows, attracting a large number of companies seeking to solve the challenges it presents.
Tom Wilde from EveryZing speaking to Video Search News directly said that,
"As the market continues to explode in size, video search engine optimization (SEO) will become a critical factor to driving Web video consumption and advertising dollars. The discovery of video on the Web has been poor, and to date limited to indexing just tags and titles – until now”.
There are a host of cutting edge video search sites that are changing the way we search for video online, combining speech-to-text technologies with SEO-purposed publishing capabilities to go beyond tagging to increase Web videos' discoverability and viewer consumption – connecting Web users directly to the videos' content.
An example of one company leading the way in video search is Blinkx Unlike other multimedia search engines that attempt to re-purpose technology built for the Text Web, blinkx uses a unique combination of patented conceptual search, speech recognition and video analysis software to efficiently, automatically and accurately find and qualify online video. Today, blinkx is the world's largest single index of rich media content on the Web, delivering more content from a broader range of sources than either Google or Yahoo!
Video SEO is ripe for innovation in 2008. As the state-of-the-art advances in terms of speech recognition, facial recognition, image recognition and audio fingerprinting, the ability to discovery and navigate the vast amount of multimedia content online will dramatically improve. Blinkx and Everyzing are just two of the many leading video search companies that will be showing you how to get online video search right at the 1st annual online video search summit 2008 8 – 9 April 2008 San Francisco (www.videosearchnews.com)
This groundbreaking event is the first summit specifically aimed specifically at online video, click here for more information.
I hope to see you all at the Video Search Summit.
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