Dodge Drops Online Video Contest Clues For Hidden SUV Scavenger Hunt

Dodge Drops Online Video Contest Clues For Hidden SUV Scavenger Hunt

If you find a Dodge Journey SUV sitting out in the middle of the wilderness, there's a chance it could be yours. The auto maker is taking a page from the web series We Lost Our Gold by hiding a treasure for video viewers to hunt down. Instead of a chest of gold, however, they're using the new 2011 Dodge Journey... three of them, in fact.

Online video will play a huge role in the contest, including the delivery of clues to the whereabouts of the prize vehicles. They've also created a video explaining how the contest works and how you can participate:

The campaign even has a search engine tie-in... sort of--it appears Dodge has nicknamed the Journey "the first search engine for the real world."

The Dodge YouTube Channel will serve as a hub for information regarding the promotion.

One has to wonder if they've made the contest hard enough, since the first Journey--the "West Coast Journey"--has already been found. You can decide the contest's difficulty level for yourself by heading to the Dodge YouTube channel, where they've arranged all five clues that Bruce & Matthew used to find the Journey:

Dodge Drops Online Video Contest Clues For Hidden SUV Scavenger Hunt

Dodge says the clue for the Midwest hidden Journey will be released September 16, with the clue for the third and final Journey (presumably the East Coast Journey) coming September 24.

If you want to participate, you can head over to the Dodge YouTube page and subscribe to help make sure you know the minute the next clue is released (it probably also wouldn't hurt to be in the Midwest, or headed that direction, since you have to actually be present in the car's location in order to win it).


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Posted in YouTube Marketing
About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • MIKE MARTIN

    GREAT IDEA FOR DODGE, BRING BACK AMERICAN PEOPLE TO AMERICAN CARS, DO YOU HAVE ANY IDEA HOW MUCH YOU HELP AMERICANS AND CREATE JOBS WHEN YOU BUY AMERICAN? DO YOU CARE? OR DO YOU HAVE SOME STUPID COME BACK EXCUSE? BUY AMERICAN FOR GOD SAKE PEOPLE, NOW MORE THAN EVER.SUPPORT UNIONS! MIKE MARTIN

  • http://www.facebook.com/profile.php?id=1092193621 Leslie Trudeau

    Wow! I'm calling another road trip!

  • John Doe

    Mike, as a union member, SCREW UNIONS! THEY are an antiquated establishment that is part of the problem! Buy what WORKS BEST for you.

  • http://www.facebook.com/profile.php?id=100000257796493 Penny Morris

    I was really close, but didn't drive their, I was waiting for the one in the midwest, hopefully I will find it....

  • Antonio Joseph

    lol the last dodge is over near magic them park and its right off of rt 9 in new york at Lake George on the lleft of the like in the woods I would go and get it but I cant miss work with family things and paying bills lol hope some one that needs it gets it tired of watching people with money getting free things.

    • http://www.facebook.com/profile.php?id=100001464650137 Eliot Goes Boom

      how do you know?

    • Antonio Joseph

      luck

  • http://www.facebook.com/profile.php?id=1582586912 Charles Ramsey

    I will not find it because I am not there. Almost made the trip yesterday!

  • http://www.facebook.com/profile.php?id=100001622794956 Andrew Stough

    maybe a viper giveaway next.

  • Christina Maher

    hi there antonio how do you know dodge journey is in the woods deep near the magic forest on or near lk george hwy 9? many people say it continued into vermont.

  • david wright

    great clues for 1st one.slipperyford as one of their clues was actually the town called kyburz population 169.and lakes near by i had a total of 14 and was to narrow it down to bass lakes which tahoe was on the list.i was also 18 hours away in seattle.

  • http://www.facebook.com/profile.php?id=513087995 Rachel Hoyt

    where did you see the clues for the east coast one?

  • http://www.facebook.com/profile.php?id=100002759574797 Debbie Brigner

    is it in el reno oklahoma?

  • Alexandria Farkas

    I think it's near cass park Ithaca.