DLNA, The Digital Living Network Alliance, is all about getting your content from where it's stored to where you want to watch it. Now, they've teamed up with satellite, cable and telecommunications service providers on the Interoperability Guidelines to leverage DTCP-IP Protected Streaming to make service provider content more easily available for playback across digital televisions, Blu-ray disc players, game consoles and set-top boxes.
It's a really interesting announcement because so many content providers have been worried about piracy and loss of revenue from that and have held back content. But this year there are been numerous technological steps that will assist in the protection of their content including things like Intel Insider on the new second generation Intel CPUs, Adobe Pass and others. The thing about DLNA is that it's extremely useful to get your stored content to all of your connected devices.
Cable Says Hell Yeah!
Let's hear from the cable companies. Like Mike Lajoie, CTO of Time Warner Cable:
"The new DLNA Interoperability Guidelines greatly assist Time Warner Cable by defining a common method to deliver our content to various retail consumer electronics devices such as connected televisions, game consoles, Blu-ray disc players, tablets and mobile phones; all securely using DTCP/IP link protection. Throughout our footprint we continue to deploy more set-top boxes that are able to serve content to DLNA products Certified to these Interoperability Guidelines."
And if that wasn't enough, even Comcast is on board with the new protocols. Here's Tony Werner, CTO of Comcast:
"Comcast customers with set-top boxes based on tru2way reference implementation will be able to enjoy premium recorded content on a variety of retail DLNA devices certified to these new guidelines. This development is an important step and Comcast looks forward to continued support of new DLNA initiatives that will enable additional usage scenarios for various content services."
Content on Any Device
This is what I see as the real benefit of the new DLNA guidelines. A single protocol that was developed with help from the industry to help alleviate their concerns about potentially lost profits and piracy. It's an ideal way to proceed and I'm very happy they've moved past the fear and loathing stages in regards to digital content. Now perhaps we'll start to see a bigger boom of online content becoming available.
Here's Jay Rolls, senior vice president of technology for Cox Communications:
"These new DLNA Interoperability Guidelines help us move beyond traditional consumption models to deliver content anywhere, anytime, on any device. In addition, DLNA Certified consumer electronics can now be used to control playback of cable video content, extending the power of the remote to preferred personal devices."
That's three major cable operators: Cox, Comcast and Time Warner. Now if they can convince the studios that all is well and good in the digital video ecosystem, perhaps we can stop seeing stupid lawsuits about whether or not a cable operator has the right to allow digital streaming of content to connected devices on the home network.
Interoperability Guidelines for the playback of high-value, premium commercial content across home networks are available now. Product certifications to these guidelines will begin later this year. For more information about DLNA or the Alliance's global standards, visit www.DLNA.org